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Guerrilla marketing : easy and inexpensive ... Read More
Electronic resources
- http://www.loc.gov/catdir/toc/ecip073/2006033833.html - Table of contents only
- http://www.loc.gov/catdir/enhancements/fy0702/2006033833-d.html - Publisher description
- http://www.loc.gov/catdir/enhancements/fy0728/2006033833-s.html - Sample text
- http://www.loc.gov/catdir/enhancements/fy0737/2006033833-b.html - Contributor biographical information
Record details
- ISBN: 9780618785919
- ISBN: 0618785914
- Physical Description: xii, 368 p. ; 23 cm.
- Edition: 4th ed., Completely updated and expanded ed.
- Publisher: Boston : Houghton Mifflin, 2007.
Content descriptions
Bibliography, etc. Note: | Includes bibliographical references (p. [343]-356) ... Read More |
Formatted Contents Note: | The guerrilla approach -- What is guerrilla ... Read More |
Search for related items by subject
Subject: | Marketing Small business > Management Advertising |