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Start & run your own record label : winning marketing strategies for today's music industry / Daylle Deanna Schwartz.

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Available copies

  • 2 copies at Berklee College of Music.

Current holds

0 current holds with 3 total copies.

Location Call Number / Copy Notes Barcode Shelving Location Status Due Date
Career Development Center MB SCH2009 37684001060124 CDC Stacks Available -
Main Library ML3790 .S39 2009 37684001053591 Library Stacks Checked out 10/08/2015
Valencia Main Library ML3790 .S39 2009 37684001067882 Valencia Stacks Available -

Record details

  • ISBN: 9780823084630
  • ISBN: 0823084639
  • Physical Description: xvii, 334 p. : ill. ; 23 cm.
  • Edition: 3rd ed., Fully updated and expanded ed.
  • Publisher: New York : Billboard Books, 2009.

Content descriptions

General Note: Includes index.
Formatted Contents Note: Deciding to start a record label -- Setting up your record label -- Road warriors: sucessful indie labels -- Financing your business -- The nuts and bolts of keeping your label solvent -- Getting your legal affairs in order -- Copyright and publishing decisions -- Signing artists to your label -- Creating your product -- The manufacturing process -- How record distributors operate -- Creating a marketing plan -- Getting product into stores -- The international market -- Marketing and promoting outside the box -- Getting publicity for your product -- Getting radio play -- Getting retail and club promotion -- Joining the digital revolution -- Digital income streams -- Effective digital marketing -- Some advice from the pros.
Subject: Sound recording industry > Vocational guidance > United States.
Popular music > Vocational guidance > United States.

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