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Start & run your own record label : winning marketing strategies for today's music industry / Daylle Deanna Schwartz.
Available copies
- 2 copies at Berklee College of Music.
Current holds
0 current holds with 3 total copies.
| Location | Call Number / Copy Notes | Barcode | Shelving Location | Status | Due Date |
|---|---|---|---|---|---|
| Career Development Center | MB SCH2009 | 37684001060124 | CDC Stacks | Available | - |
| Main Library | ML3790 .S39 2009 | 37684001053591 | Library Stacks | On holds shelf | - |
| Valencia Main Library | ML3790 .S39 2009 | 37684001067882 | Valencia Stacks | Available | - |
Record details
- ISBN: 9780823084630
- ISBN: 0823084639
- Physical Description: xvii, 334 p. : ill. ; 23 cm.
- Edition: 3rd ed., Fully updated and expanded ed.
- Publisher: New York : Billboard Books, 2009.
Content descriptions
| General Note: | Includes index. |
| Formatted Contents Note: | Deciding to start a record label -- Setting up your record label -- Road warriors: sucessful indie labels -- Financing your business -- The nuts and bolts of keeping your label solvent -- Getting your legal affairs in order -- Copyright and publishing decisions -- Signing artists to your label -- Creating your product -- The manufacturing process -- How record distributors operate -- Creating a marketing plan -- Getting product into stores -- The international market -- Marketing and promoting outside the box -- Getting publicity for your product -- Getting radio play -- Getting retail and club promotion -- Joining the digital revolution -- Digital income streams -- Effective digital marketing -- Some advice from the pros. |
Search for related items by subject
| Subject: |
Sound recording industry >
Vocational guidance >
United States. Popular music > Vocational guidance > United States. |
