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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

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Available copies

  • 1 copy at Berklee College of Music.

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0 current holds with 1 total copy.

Location Call Number / Copy Notes Barcode Shelving Location Status Due Date
Library Reserve Desk HF5823 .B387 2009 37684001059123 Library Reserve Desk Available -

Record details

  • ISBN: 9780073381091 (alk. paper)
  • ISBN: 0073381098 (alk. paper)
  • ISBN: 9780071284400 (pbk.)
  • ISBN: 0071284400 (pbk.)
  • Physical Description: xxv, 838 p. : col. ill. ; 29 cm.
  • Edition: 8th ed.
  • Publisher: Boston : McGraw-Hill Irwin, c2009.

Content descriptions

General Note: Faculty reserve.
Material for MB-341 (Bargfrede).
Bibliography, etc. Note: Includes bibliographical references (p. 783-813) and indexes.
Subject: Advertising
Sales promotion
Communication in marketing

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