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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
Electronic resources
http://www.loc.gov/catdir/toc/ecip0816/2008018250.html - Table of contents only
Available copies
- 1 copy at Berklee College of Music.
Current holds
0 current holds with 1 total copy.
| Location | Call Number / Copy Notes | Barcode | Shelving Location | Status | Due Date |
|---|---|---|---|---|---|
| Library Reserve Desk | HF5823 .B387 2009 | 37684001059123 | Library Reserve Desk | Available | - |
Record details
- ISBN: 9780073381091 (alk. paper)
- ISBN: 0073381098 (alk. paper)
- ISBN: 9780071284400 (pbk.)
- ISBN: 0071284400 (pbk.)
- Physical Description: xxv, 838 p. : col. ill. ; 29 cm.
- Edition: 8th ed.
- Publisher: Boston : McGraw-Hill Irwin, c2009.
Content descriptions
| General Note: | Faculty reserve. Material for MB-341 (Bargfrede). |
| Bibliography, etc. Note: | Includes bibliographical references (p. 783-813) and indexes. |
Search for related items by subject
| Subject: |
Advertising Sales promotion Communication in marketing |
