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Available copies
- 2 copies at Berklee College of Music.
Current holds
0 current holds with 2 total copies.
| Location | Call Number / Copy Notes | Barcode | Shelving Location | Status | Due Date |
|---|---|---|---|---|---|
| Main Library | ML3790 .H985 2010 | 37684001056435 | Reference Stacks | Available | - |
| Valencia Main Library | ML3790.H985 2010 | 37684001070709 | Valencia Stacks | Available | - |
Record details
- ISBN: 9780240812380 (pbk. : alk. paper)
- ISBN: 0240812387 (pbk. : alk. paper)
- Physical Description: xii, 449 p. : ill. ; 24 cm.
- Edition: 2nd ed.
- Publisher: Burlington, MA : Focal Press, c2010.
Content descriptions
| Bibliography, etc. Note: | Includes bibliographical references and index (p. 435-449). |
| Formatted Contents Note: | Marketing concepts and definitions -- Markets, market segmentation, and consumber behavior -- The U.S. industry numbers -- Marketing research -- Record label operations -- The profit and loss statement -- Soundscan and the music business -- How radio works -- Charts, airplay, and promotion -- Publicity of recorded music -- Advertising in the recording industry -- Music distribution and retailing -- Grassroots marketing -- New media marketing -- Music videos -- The international recording industry -- Tour support and promotional touring -- Strategic marketing and special products -- The recording industry of the future -- The marketing plan. |
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| Subject: |
Music trade Sound recordings > Marketing. Sound recording industry |
