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Record label marketing / Tom Hutchison, Amy Macy, Paul Allen.

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Available copies

  • 2 copies at Berklee College of Music.

Current holds

0 current holds with 2 total copies.

Location Call Number / Copy Notes Barcode Shelving Location Holdable? Status Due Date
Main Library ML3790 .H985 2010 37684001056435 Library Stacks Copy hold / Volume hold Available -
Valencia Main Library ML3790.H985 2010 37684001070709 Valencia Reference Not holdable Available -

Record details

  • ISBN: 9780240812380 (pbk. : alk. paper)
  • ISBN: 0240812387 (pbk. : alk. paper)
  • Physical Description: xii, 449 p. : ill. ; 24 cm.
  • Edition: 2nd ed.
  • Publisher: Burlington, MA : Focal Press, c2010.

Content descriptions

Bibliography, etc. Note: Includes bibliographical references and index (p. 435-449).
Formatted Contents Note: Marketing concepts and definitions -- Markets, market segmentation, and consumber behavior -- The U.S. industry numbers -- Marketing research -- Record label operations -- The profit and loss statement -- Soundscan and the music business -- How radio works -- Charts, airplay, and promotion -- Publicity of recorded music -- Advertising in the recording industry -- Music distribution and retailing -- Grassroots marketing -- New media marketing -- Music videos -- The international recording industry -- Tour support and promotional touring -- Strategic marketing and special products -- The recording industry of the future -- The marketing plan.
Subject: Music trade
Sound recordings > Marketing.
Sound recording industry

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