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Indie marketing power: the resource guide for maximizing your music marketing / by Peter Spellman.

Spellman, Peter (Author).

Available copies

  • 1 of 1 copy available at Berklee College of Music.

Current holds

0 current holds with 1 total copy.

Location Call Number / Copy Notes Barcode Shelving Location Holdable? Status Due Date
Valencia Main Library ML3790.S7 I5 R4 2011 37684001072384 Valencia Stacks Copy hold / Volume hold Available -

Record details

  • ISBN: 9780974268484
  • ISBN: 0974268488
  • Physical Description: 359 p. ; 28 cm.
  • Edition: Rev. 3nd ed.
  • Publisher: [Boston, Mass.] : Music Business Solutions, c2011.

Content descriptions

Bibliography, etc. Note:
Includes a glossary (p. 335-344) and an index (p.345-355).
Formatted Contents Note:
Introduction and acknowledgements -- Foundations. Ch. 1. The many ways music gets from artists to our ears ; Ch. 2. What are you selling ; Ch. 3. How the music market is changing ; Ch. 4. Music marketing 101 ; Ch. 5. Putting your online marketing to work -- Action. Ch. 6. Marketing direct to fans and customers ; Ch. 7. Marketing through live performances ; Ch. 8. Marketing to producers and record labels ; Ch. 9. Marketing to distributors and retailers ; Ch. 10. Marketing through radio ; Ch. 11. Marketing music thru B2B licensing ; Ch. 12. Marketing to music publishers ; Ch. 13. Marketing music through media publicity ; Ch. 14. Marketing through sponsorship and branding ; Ch. 15. Marketing music in foreign territories ; Ch. 16. Mapping out your marketing plan -- Ch. 17. Further resources to fuel your music marketing -- Glossaries -- Index -- Other MBS resources -- Author info.
Subject: Music > Marketing.
Music trade > Vocational guidance

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