Indie marketing power: the resource guide for ... Read More
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- 1 of 1 copy available at Berklee College of Music.
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| Location | Call Number / Copy Notes | Barcode | Shelving Location | Holdable? | Status | Due Date |
|---|---|---|---|---|---|---|
| Valencia Main Library | ML3790.S7 I5 R4 2011 | 37684001072384 | Valencia Stacks | Copy hold / Volume hold | Available | - |
Record details
- ISBN: 9780974268484
- ISBN: 0974268488
- Physical Description: 359 p. ; 28 cm.
- Edition: Rev. 3nd ed.
- Publisher: [Boston, Mass.] : Music Business Solutions, c2011.
Content descriptions
| Bibliography, etc. Note: | Includes a glossary (p. 335-344) and an index ... Read More |
| Formatted Contents Note: | Introduction and acknowledgements -- Foundations. ... Read More |
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| Subject: | Music > Marketing. Music trade > Vocational guidance |
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| 245 | 1 | 0. | ‡aIndie marketing power: ‡bthe resource guide for maximizing your music marketing / ‡cby Peter Spellman. |
| 250 | . | ‡aRev. 3nd ed. | |
| 260 | . | ‡a[Boston, Mass.] : ‡bMusic Business Solutions, ‡cc2011. | |
| 300 | . | ‡a359 p. ; ‡c28 cm. | |
| 504 | . | ‡aIncludes a glossary (p. 335-344) and an index (p.345-355). | |
| 505 | 0 | 0. | ‡tIntroduction and acknowledgements -- ‡tFoundations. ‡gCh. 1. ‡tThe many ways music gets from artists to our ears ; ‡gCh. 2. ‡tWhat are you selling ; ‡gCh. 3. ‡tHow the music market is changing ; ‡gCh. 4. ‡tMusic marketing 101 ; ‡gCh. 5. ‡tPutting your online marketing to work -- ‡tAction. ‡gCh. 6. ‡tMarketing direct to fans and customers ; ‡gCh. 7. ‡tMarketing through live performances ; ‡gCh. 8. ‡tMarketing to producers and record labels ; ‡gCh. 9. ‡tMarketing to distributors and retailers ; ‡gCh. 10. ‡tMarketing through radio ; ‡gCh. 11. ‡tMarketing music thru B2B licensing ; ‡gCh. 12. ‡tMarketing to music publishers ; ‡gCh. 13. ‡tMarketing music through media publicity ; ‡gCh. 14. Marketing through sponsorship and branding ; ‡gCh. 15. Marketing music in foreign territories ; ‡gCh. 16. ‡tMapping out your marketing plan -- ‡gCh. 17. ‡tFurther resources to fuel your music marketing -- ‡tGlossaries -- ‡tIndex -- ‡tOther MBS resources -- ‡tAuthor info. |
| 650 | 0. | ‡aMusic ‡xMarketing. ‡0(berklee)250372 | |
| 650 | 0. | ‡aMusic trade ‡xVocational guidance ‡0(berklee)48561 | |
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