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Punk marketing : get off your ass and join the revolution / Richard Laermer and Mark Simmons.

Available copies

  • 1 of 1 copy available at Berklee College of Music.

Current holds

0 current holds with 1 total copy.

Location Call Number / Copy Notes Barcode Shelving Location Holdable? Status Due Date
Main Library HF5415 .L253 2007 37684001068430 Career Stacks Copy hold / Volume hold Available -

Record details

  • ISBN: 9780061151118
  • ISBN: 0061151114
  • Physical Description: xxvii, 225 p. : ill. ; 24 cm.
  • Edition: 1st Harper pbk. ed.
  • Publisher: New York, N.Y. : Harper, 2009.

Content descriptions

Bibliography, etc. Note:
Includes bibliographical references (p. 214-216) and index.
Formatted Contents Note:
First words -- Foreword. Punk marketing love -- Prologue. Welcome to the revolution (Don't blame us, just thank us) -- Ch. 1. The punk marketing manifesto : you read-we make your life better -- Ch. 2. Kill the middlemen : do so before they kill you -- Ch. 3. Brand not bland : how to stand out so you are "the chosen" -- Ch. 4. Who's eating your lunch? : make them spit it out -- Ch. 5. The sell phone : use and abuse of the cell phone for marketing -- Ch. 6. The captive consumer : callous corporations con customers -- Ch. 7. Now it's story time : the art of making a case through storytelling -- Ch. 8. Leave me alone, will ya! : too much stuff, too little time -- Ch. 9. Lies lies lies : the truth about truth : and factoids about facts -- Ch. 10. As seen on TV : place it, baby, place it -- Ch. 11. At last, a job in Hollywood! : you are the content -- Ch. 12. Game on : no one is a loser -- Ch. 13. It's more than just us : hard as that is to believe -- Who are your leaders?
Subject: Marketing

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