Punk marketing : get off your ass and join the ... Read More
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- 1 of 1 copy available at Berklee College of Music.
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0 current holds with 1 total copy.
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| Location | Call Number / Copy Notes | Barcode | Shelving Location | Holdable? | Status | Due Date |
|---|---|---|---|---|---|---|
| Stan Getz Library | HF5415 .L253 2007 | 37684001068430 | Career Stacks | Copy hold / Volume hold | Available | - |
Record details
- ISBN: 9780061151118
- ISBN: 0061151114
- Physical Description: xxvii, 225 p. : ill. ; 24 cm.
- Edition: 1st Harper pbk. ed.
- Publisher: New York, N.Y. : Harper, 2009.
Content descriptions
| Bibliography, etc. Note: | Includes bibliographical references (p. 214-216) ... Read More |
| Formatted Contents Note: | First words -- Foreword. Punk marketing love -- ... Read More |
Search for related items by subject
| Subject: | Marketing |
| LDR | 02009nam a2200313I 4500 | ||
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| 100 | 1 | . | ‡aLaermer, Richard, ‡d1960- ‡0(berklee)579427 |
| 245 | 1 | 0. | ‡aPunk marketing : ‡bget off your ass and join the revolution / ‡cRichard Laermer and Mark Simmons. |
| 250 | . | ‡a1st Harper pbk. ed. | |
| 260 | . | ‡aNew York, N.Y. : ‡bHarper, ‡c2009. | |
| 300 | . | ‡axxvii, 225 p. : ‡bill. ; ‡c24 cm. | |
| 504 | . | ‡aIncludes bibliographical references (p. 214-216) and index. | |
| 505 | 0 | 0. | ‡tFirst words -- ‡gForeword. ‡tPunk marketing love -- ‡gPrologue. ‡tWelcome to the revolution (Don't blame us, just thank us) -- ‡gCh. 1. ‡tThe punk marketing manifesto : you read-we make your life better -- ‡gCh. 2. ‡tKill the middlemen : do so before they kill you -- ‡gCh. 3. ‡tBrand not bland : how to stand out so you are "the chosen" -- ‡gCh. 4. ‡tWho's eating your lunch? : make them spit it out -- ‡gCh. 5. ‡tThe sell phone : use and abuse of the cell phone for marketing -- ‡gCh. 6. ‡tThe captive consumer : callous corporations con customers -- ‡gCh. 7. ‡tNow it's story time : the art of making a case through storytelling -- ‡gCh. 8. ‡tLeave me alone, will ya! : too much stuff, too little time -- ‡gCh. 9. ‡tLies lies lies : the truth about truth : and factoids about facts -- ‡gCh. 10. ‡tAs seen on TV : place it, baby, place it -- ‡tCh. 11. ‡tAt last, a job in Hollywood! : you are the content -- ‡gCh. 12. ‡tGame on : no one is a loser -- ‡gCh. 13. ‡tIt's more than just us : hard as that is to believe -- ‡tWho are your leaders? |
| 650 | 0. | ‡0(berklee)15350 ‡aMarketing | |
| 700 | 1 | . | ‡aSimmons, Mark, ‡cmarketing analyst ‡0(berklee)579428 |
| 938 | . | ‡aBaker and Taylor ‡bBTCP ‡nBK0007983951 | |
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