Includes bibliographical references (p. 214-216) and index.

First words -- Foreword. Punk marketing love -- Prologue. Welcome to the revolution (Don't blame us, just thank us) -- Ch. 1. The punk marketing manifesto : you read-we make your life better -- Ch. 2. Kill the middlemen : do so before they kill you -- Ch. 3. Brand not bland : how to stand out so you are "the chosen" -- Ch. 4. Who's eating your lunch? : make them spit it out -- Ch. 5. The sell phone : use and abuse of the cell phone for marketing -- Ch. 6. The captive consumer : callous corporations con customers -- Ch. 7. Now it's story time : the art of making a case through storytelling -- Ch. 8. Leave me alone, will ya! : too much stuff, too little time -- Ch. 9. Lies lies lies : the truth about truth : and factoids about facts -- Ch. 10. As seen on TV : place it, baby, place it -- Ch. 11. At last, a job in Hollywood! : you are the content -- Ch. 12. Game on : no one is a loser -- Ch. 13. It's more than just us : hard as that is to believe -- Who are your leaders?