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Guerrilla marketing for job hunters 3.0 : how to stand out from the crowd and tap into the hidden job market using social media and 999 other tactics today / Jay Conrad Levinson, David E. Perry.

Levinson, Jay Conrad (Author). Perry, David, 1960- (Added Author).

Available copies

  • 1 of 1 copy available at Berklee College of Music.

Current holds

0 current holds with 1 total copy.

Location Call Number / Copy Notes Barcode Shelving Location Holdable? Status Due Date
Stan Getz Library HF5382.7.L48 G84 2011 37684001068793 Career Stacks Copy hold / Volume hold Available -

Record details

  • ISBN: 9781118019092 (pbk.)
  • ISBN: 1118019091 (pbk.)
  • Physical Description: xli, 317 p. : ill. ; 24 cm.
  • Publisher: Hoboken, N.J. : Wiley, 2011.

Content descriptions

General Note:
Includes index.
Formatted Contents Note:
Introduction: The winner's edge -- Ch. 1. Why you need to become a guerrilla job-hunter : the new global America -- Pt. I. Your Guerrilla Mind-Set. Ch. 2. Personal branding guerrilla style : shape up your brand with attitude ; Ch. 3. Attitude check : upfront and personal ; Ch. 4. Your guerrilla strategy : think like a general, execute like a sergeant -- Pt. II. Weapons that make you a guerrilla. Ch. 6. Your research plan ; Ch. 6. Resume writing and cover letter boot camp: overhaul your personal marketing materials ; Ch. 7. Guerilla networking -- Pt. III. Tactics that make you a guerrilla ; Ch. 8. LinkedIn, the 800 pound gorilla : your "be found" epicenter ; Ch. 9. Digital breadcrumbs : plugged in, turned on, tuned in ; Ch. 10. Commando tactics -- Pt. IV. Your guerrilla job-hunting campaign. Ch. 11. The force multiplier effect in action : 12 sample campaigns ; Ch. 12. Hand-to-hand combat : winning the face-to-face interview ; Ch. 13. Negotiating the deal : how to bargain with confidence ; Ch. 14. Career lancing: all, ways, ready.
Summary, etc.:
"Guerrilla Marketing for Job Hunters-3rd edition will be revised, updated, and expanded to include new and timely information about recruiting in the information age. This will be specific to utilizing social networking tools as a means of taking control of the job search, as well as expert advice from respected guest bloggers. In short, the 3rd edition expands on the techniques of the 2nd edition, including tips on how to Leverage Facebook, Twitter, Google, and other social networking sites to take advantage of "the secret lives of top recruiters" Learn how to present their skills in creative new ways that stand out in today's hyper-competitive job market Employ little-known search engine optimization tricks used by top headhunters"-- Provided by publisher.
Subject: Job hunting
Social media
Career development
Vocational guidance

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