All marketers are liars : the power of telling ... Read More
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- http://catdir.loc.gov/catdir/enhancements/fy1102/2009035329-b.html - Contributor biographical information
- http://catdir.loc.gov/catdir/enhancements/fy1102/2009035329-d.html - Publisher description
Available copies
- 1 of 1 copy available at Berklee College of Music.
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0 current holds with 1 total copy.
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| Location | Call Number / Copy Notes | Barcode | Shelving Location | Holdable? | Status | Due Date |
|---|---|---|---|---|---|---|
| Stan Getz Library | HF5415 .G63 2009 | 37684001067617 | Getz Stacks | Copy hold / Volume hold | Available | - |
Record details
- ISBN: 9781591843030
- ISBN: 1591843030
- Physical Description: xviii, 220 p. : ill. ; 19 cm.
- Publisher: New York : Portfolio, 2009.
Content descriptions
| General Note: | "First published in 2005 by Portfolio." |
| Bibliography, etc. Note: | Includes bibliographical references and index. |
| Formatted Contents Note: | Highlights -- Got marketing? -- Step 1 : their ... Read More |
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| Subject: | Marketing |
| LDR | 01766nam a2200337 a 4500 | ||
|---|---|---|---|
| 001 | 107370 | ||
| 003 | berklee | ||
| 005 | 20120504110227.0 | ||
| 008 | 090903s2009 nyua b 001 0 eng | ||
| 010 | . | ‡a 2009035329 | |
| 020 | . | ‡a9781591843030 | |
| 020 | . | ‡a1591843030 | |
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| 050 | 0 | 0. | ‡aHF5415 ‡b.G5767 2009 |
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| 090 | . | ‡aHF5415 ‡b.G63 2009 | |
| 100 | 1 | . | ‡0(berklee)230097 ‡aGodin, Seth |
| 245 | 1 | 0. | ‡aAll marketers are liars : ‡bthe power of telling authentic stories in a low-trust world / ‡cSeth Godin. |
| 246 | 3 | . | ‡aAll marketers tell stories |
| 260 | . | ‡aNew York : ‡bPortfolio, ‡c2009. | |
| 300 | . | ‡axviii, 220 p. : ‡bill. ; ‡c19 cm. | |
| 500 | . | ‡a"First published in 2005 by Portfolio." | |
| 504 | . | ‡aIncludes bibliographical references and index. | |
| 505 | 0 | 0. | ‡tHighlights -- ‡tGot marketing? -- ‡tStep 1 : their worldview and frames got there before you did -- ‡tStep 2 : people notice only the new and then make a guess -- ‡tStep 3 : first impressions start the story -- ‡tStep 4 : great marketers tell stories we believe -- ‡tExamples : stories framed around worldviews -- ‡tImportant aside : fibs and frauds -- ‡tStep 5 : marketers with authenticity thrive -- ‡tCompeting in the lying world -- ‡tRemarable? the cow has not left the building -- ‡tBonus part 1 : master storytellers and those who are still trying -- ‡tBonus part 2 : advanced riffs -- ‡tGood stuff to read. |
| 650 | 0. | ‡0(berklee)15350 ‡aMarketing | |
| 856 | 4 | 2. | ‡3Contributor biographical information ‡uhttp://catdir.loc.gov/catdir/enhancements/fy1102/2009035329-b.html |
| 856 | 4 | 2. | ‡3Publisher description ‡uhttp://catdir.loc.gov/catdir/enhancements/fy1102/2009035329-d.html |
| 994 | . | ‡aC0 ‡bBKC | |
| 919 | 2. | ‡c126099 | |
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| 901 | . | ‡a107370 ‡bISxN ‡c107370 ‡tbiblio | |