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All marketers are liars : the power of telling authentic stories in a low-trust world / Seth Godin.

Godin, Seth (Author).

Electronic resources

Available copies

  • 1 of 1 copy available at Berklee College of Music.

Current holds

0 current holds with 1 total copy.

Location Call Number / Copy Notes Barcode Shelving Location Holdable? Status Due Date
Stan Getz Library HF5415 .G63 2009 37684001067617 Library Stacks Copy hold / Volume hold Available -

Record details

  • ISBN: 9781591843030
  • ISBN: 1591843030
  • Physical Description: xviii, 220 p. : ill. ; 19 cm.
  • Publisher: New York : Portfolio, 2009.

Content descriptions

General Note:
"First published in 2005 by Portfolio."
Bibliography, etc. Note:
Includes bibliographical references and index.
Formatted Contents Note:
Highlights -- Got marketing? -- Step 1 : their worldview and frames got there before you did -- Step 2 : people notice only the new and then make a guess -- Step 3 : first impressions start the story -- Step 4 : great marketers tell stories we believe -- Examples : stories framed around worldviews -- Important aside : fibs and frauds -- Step 5 : marketers with authenticity thrive -- Competing in the lying world -- Remarable? the cow has not left the building -- Bonus part 1 : master storytellers and those who are still trying -- Bonus part 2 : advanced riffs -- Good stuff to read.
Subject: Marketing

Additional Resources