All marketers are liars : the power of telling authentic stories in a low-trust world / Seth Godin.
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Electronic resources
- http://catdir.loc.gov/catdir/enhancements/fy1102/2009035329-b.html - Contributor biographical information
- http://catdir.loc.gov/catdir/enhancements/fy1102/2009035329-d.html - Publisher description
Available copies
- 1 of 1 copy available at Berklee College of Music.
Current holds
0 current holds with 1 total copy.
| Location | Call Number / Copy Notes | Barcode | Shelving Location | Holdable? | Status | Due Date |
|---|---|---|---|---|---|---|
| Stan Getz Library | HF5415 .G63 2009 | 37684001067617 | Library Stacks | Copy hold / Volume hold | Available | - |
Record details
- ISBN: 9781591843030
- ISBN: 1591843030
- Physical Description: xviii, 220 p. : ill. ; 19 cm.
- Publisher: New York : Portfolio, 2009.
Content descriptions
| General Note: | "First published in 2005 by Portfolio." |
| Bibliography, etc. Note: | Includes bibliographical references and index. |
| Formatted Contents Note: | Highlights -- Got marketing? -- Step 1 : their worldview and frames got there before you did -- Step 2 : people notice only the new and then make a guess -- Step 3 : first impressions start the story -- Step 4 : great marketers tell stories we believe -- Examples : stories framed around worldviews -- Important aside : fibs and frauds -- Step 5 : marketers with authenticity thrive -- Competing in the lying world -- Remarable? the cow has not left the building -- Bonus part 1 : master storytellers and those who are still trying -- Bonus part 2 : advanced riffs -- Good stuff to read. |
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| Subject: | Marketing |