All marketers are liars : the power of telling ... Read More
Electronic resources
- http://catdir.loc.gov/catdir/enhancements/fy1102/2009035329-b.html - Contributor biographical information
- http://catdir.loc.gov/catdir/enhancements/fy1102/2009035329-d.html - Publisher description
Available copies
- 1 of 1 copy available at Berklee College of Music.
Current holds
0 current holds with 1 total copy.
Show All Copies
Location | Call Number / Copy Notes | Barcode | Shelving Location | Holdable? | Status | Due Date |
---|---|---|---|---|---|---|
Stan Getz Library | HF5415 .G63 2009 | 37684001067617 | Getz Stacks | Copy hold / Volume hold | Available | - |
Record details
- ISBN: 9781591843030
- ISBN: 1591843030
- Physical Description: xviii, 220 p. : ill. ; 19 cm.
- Publisher: New York : Portfolio, 2009.
Content descriptions
General Note: | "First published in 2005 by Portfolio." |
Bibliography, etc. Note: | Includes bibliographical references and index. |
Formatted Contents Note: | Highlights -- Got marketing? -- Step 1 : their ... Read More |
Search for related items by subject
Subject: | Marketing |
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100 | 1 | . | ‡0(berklee)230097 ‡aGodin, Seth |
245 | 1 | 0. | ‡aAll marketers are liars : ‡bthe power of telling authentic stories in a low-trust world / ‡cSeth Godin. |
246 | 3 | . | ‡aAll marketers tell stories |
260 | . | ‡aNew York : ‡bPortfolio, ‡c2009. | |
300 | . | ‡axviii, 220 p. : ‡bill. ; ‡c19 cm. | |
500 | . | ‡a"First published in 2005 by Portfolio." | |
504 | . | ‡aIncludes bibliographical references and index. | |
505 | 0 | 0. | ‡tHighlights -- ‡tGot marketing? -- ‡tStep 1 : their worldview and frames got there before you did -- ‡tStep 2 : people notice only the new and then make a guess -- ‡tStep 3 : first impressions start the story -- ‡tStep 4 : great marketers tell stories we believe -- ‡tExamples : stories framed around worldviews -- ‡tImportant aside : fibs and frauds -- ‡tStep 5 : marketers with authenticity thrive -- ‡tCompeting in the lying world -- ‡tRemarable? the cow has not left the building -- ‡tBonus part 1 : master storytellers and those who are still trying -- ‡tBonus part 2 : advanced riffs -- ‡tGood stuff to read. |
650 | 0. | ‡0(berklee)15350 ‡aMarketing | |
856 | 4 | 2. | ‡3Contributor biographical information ‡uhttp://catdir.loc.gov/catdir/enhancements/fy1102/2009035329-b.html |
856 | 4 | 2. | ‡3Publisher description ‡uhttp://catdir.loc.gov/catdir/enhancements/fy1102/2009035329-d.html |
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