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All marketers are liars : the power of telling ... Read More

Godin, Seth(Author).

Electronic resources

Available copies

  • 1 of 1 copy available at Berklee College of Music.

Current holds

0 current holds with 1 total copy.

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Location Call Number / Copy Notes Barcode Shelving Location Holdable? Status Due Date
Stan Getz Library HF5415 .G63 2009 37684001067617 Library Stacks Copy hold / Volume hold Available -

Record details

  • ISBN: 9781591843030
  • ISBN: 1591843030
  • Physical Description: xviii, 220 p. : ill. ; 19 cm.
  • Publisher: New York : Portfolio, 2009.

Content descriptions

General Note:
"First published in 2005 by Portfolio."
Bibliography, etc. Note:
Includes bibliographical references and index.
Formatted Contents Note:
Highlights -- Got marketing? -- Step 1 : their ... Read More
Subject: Marketing
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001107370
003berklee
00520120504110227.0
008090903s2009 nyua b 001 0 eng
010 . ‡a 2009035329
020 . ‡a9781591843030
020 . ‡a1591843030
0291 . ‡aAU@ ‡b000044625748
035 . ‡an435967560
035 . ‡a(OCoLC)435967560
040 . ‡aDLC ‡cDLC ‡dZP2 ‡dBKC
049 . ‡aBKCA ‡bmain
05000. ‡aHF5415 ‡b.G5767 2009
08200. ‡a658.8 ‡222
090 . ‡aHF5415 ‡b.G63 2009
1001 . ‡0(berklee)230097 ‡aGodin, Seth
24510. ‡aAll marketers are liars : ‡bthe power of telling authentic stories in a low-trust world / ‡cSeth Godin.
2463 . ‡aAll marketers tell stories
260 . ‡aNew York : ‡bPortfolio, ‡c2009.
300 . ‡axviii, 220 p. : ‡bill. ; ‡c19 cm.
500 . ‡a"First published in 2005 by Portfolio."
504 . ‡aIncludes bibliographical references and index.
50500. ‡tHighlights -- ‡tGot marketing? -- ‡tStep 1 : their worldview and frames got there before you did -- ‡tStep 2 : people notice only the new and then make a guess -- ‡tStep 3 : first impressions start the story -- ‡tStep 4 : great marketers tell stories we believe -- ‡tExamples : stories framed around worldviews -- ‡tImportant aside : fibs and frauds -- ‡tStep 5 : marketers with authenticity thrive -- ‡tCompeting in the lying world -- ‡tRemarable? the cow has not left the building -- ‡tBonus part 1 : master storytellers and those who are still trying -- ‡tBonus part 2 : advanced riffs -- ‡tGood stuff to read.
650 0. ‡0(berklee)15350 ‡aMarketing
85642. ‡3Contributor biographical information ‡uhttp://catdir.loc.gov/catdir/enhancements/fy1102/2009035329-b.html
85642. ‡3Publisher description ‡uhttp://catdir.loc.gov/catdir/enhancements/fy1102/2009035329-d.html
994 . ‡aC0 ‡bBKC
919 2. ‡c126099
903 . ‡a35223
901 . ‡a107370 ‡bISxN ‡c107370 ‡tbiblio

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