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Pop brands : branding, popular music, and young people / Nicholas Carah.

Carah, Nicholas (Author).

Available copies

  • 4 of 4 copies available at Berklee College of Music.

Current holds

0 current holds with 4 total copies.

Location Call Number / Copy Notes Barcode Shelving Location Holdable? Status Due Date
Main Library HQ799.2.M35 C36 2010 37684001067766 Library Stacks Copy hold / Volume hold Available -
Valencia Main Library HF5415.1255 .C36 2010 37684001072363 Valencia Stacks Copy hold / Volume hold Available -
Valencia Main Library HF5415.1255 .C36 2010 c. 2 37684001072362 Valencia Reference Not holdable Available -
Valencia Main Library HF5415.1255 .C36 2010 c. 3 37684001072385 Valencia Stacks Copy hold / Volume hold Available -

Record details

  • ISBN: 9781433105654 (pbk. : alk. paper)
  • ISBN: 1433105659 (pbk. : alk. paper)
  • ISBN: 9781433105647 (hbk. : alk. paper)
  • ISBN: 1433105640 (hbk. : alk. paper)
  • Physical Description: xxi, 199 p. : ill. ; 24 cm.
  • Publisher: New York : Peter Lang, c2010.

Content descriptions

Bibliography, etc. Note:
Includes bibliographical references and index.
Formatted Contents Note:
"Money and TV destroyed this thing!": mediated youth, popular music and the brandscape -- Music--as it should be: the work of meaning making -- "I pushed my way to the front with every band I saw": mediating live music -- "We are not here to endorse products; we are just here to play music": musicians in the brandscape -- "Enjoy responsibly!": young people as brand co-creators -- "I'm here to party--": the social narratives of brands -- Brand builders -- The future of mediated youth.
Subject: Music and youth > Social aspects.
Mass media and youth
Branding (Marketing) > Social aspects.
Popular music > Social aspects.

Additional Resources