Includes bibliographical references and index.

Wet and happy, or how to hold on to your inspiration / David Binder -- An independent view, from MARS / Amy Danis and Mark Johannes -- Collaborations between not-for-profit and commercial theatres / Michael David -- Other people's money / Susan Quint Gallin -- Business as unusual / Kevin McCollum -- You never forget your first time / Harriet Newman Leve -- For the love of theatre / Daryl Roth -- Commercial producer, resident theatre collaborations / Roche Edward Schulfer -- From the West End to Broadway / Elizabeth Williams -- You can take the agent out of the theatre-- / William Craver -- The view from here / Jack Tantleff -- The center of tension, the physical production / Neil A. Mazzella -- Things that have been done to me, confessions of a theatre landlord / Alan Schuster -- The road not taken / Mike Isaacson -- Financing commercial theatre / Steven Baruch -- Disposing of disposable income / Rodger Hess -- Developing a theatrical property / George Allison Elmer -- I'm not a [insert profession here], but I play one in the theatre / Roger Alan Gindi -- The arranged marriage between not-for-profit theatre companies and commercial producers / Jason Baruch -- Notes from the trenches of a young (well, under 40) theatrical attorney / Ben Feldman -- Too much is not enough, theatrical public relations in the age of the Blackberry[superscript TM] / Adrian Bryan-Brown -- Why Broadway is booming / Nancy Coyne -- Advertising to producers, advertising to audiences / Jim Edwards -- Top billing : theatrical advertising / Barbara Eliran -- Passion / Shara Victoria Mendelson.