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The tanning of America : how hip-hop created a culture that rewrote the rules of the new economy.

Available copies

  • 1 of 1 copy available at Berklee College of Music.

Current holds

0 current holds with 1 total copy.

Location Call Number / Copy Notes Barcode Shelving Location Holdable? Status Due Date
Main Library HF5415.1 .S76 2012 37684001075040 Library Stacks Copy hold / Volume hold Available -

Record details

  • ISBN: 1592407382
  • ISBN: 9781592407385
  • Physical Description: xxx, 290 p. ; 21 cm.
  • Publisher: [S.l.] : Gotham Books, 2012

Content descriptions

Formatted Contents Note:
Pt. 1. How tanning happened -- pt. 2. The power, pitfalls, and potential of tanning -- pt. 3. The future of the tan world.
Summary, etc.:
Traces how the "tanning" phenomenon raised a generation of black, Hispanic, white, and Asian consumers who have the same "mental complexion" based on shared experiences and values. This consumer is a mindset-not a race or age-that responds to shared values and experiences, rather than the increasingly irrelevant demographic boxes that have been used to a fault by corporate America."-- Provided by publisher.
Subject: Marketing > United States.
Hip-hop > United States.
Consumers > United States.
Hip-hop music
Hip-hop > Economic aspects.
Hip-hop > Social aspects.
Stoute, Steve, 1970-

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