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Commusication : from Pavlov's dog to sound branding / John Groves.

Electronic resources

Available copies

  • 1 of 1 copy available at Berklee College of Music.

Current holds

0 current holds with 1 total copy.

Location Call Number / Copy Notes Barcode Shelving Location Holdable? Status Due Date
Stan Getz Library HF5415.1255 .G76 2011 37684001079653 Career Stacks Copy hold / Volume hold Available -

Record details

  • ISBN: 9781781190005 (cased)
  • ISBN: 1781190003 (cased)
  • ISBN: 9781781190012
  • ISBN: 1781190011
  • ISBN: 9781781190029
  • ISBN: 178119002X
  • Physical Description: xii, 217 p. : ill., charts ; 24 cm.
  • Publisher: Cork : Oak Tree Press, c2011.

Content descriptions

Bibliography, etc. Note:
Includes bibliographical references and index.
Subject: Music in advertising
Branding (Marketing)
Advertising > Psychological aspects.
Advertising > Brand name products.

Additional Resources