Marketing / Dhruv Grewal, Ph.D., Babson College, ... Read More
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- 1 of 1 copy available at Berklee College of Music.
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| Location | Call Number / Copy Notes | Barcode | Shelving Location | Holdable? | Status | Due Date |
|---|---|---|---|---|---|---|
| Valencia Main Library | HF5415.G6753 2014 | 37684001071725 | Valencia Stacks | Copy hold / Volume hold | Available | - |
Record details
- ISBN: 9780078029004 (alk. paper)
- ISBN: 0078029007 (alk. paper)
- Physical Description: 1 volume (various pagings) : illustrations ; 29 cm
- Edition: Fourth Edition.
- Publisher: New York : McGraw-Hill/Irwin, 2014.
Content descriptions
| General Note: | Includes index. |
| Bibliography, etc. Note: | Includes bibliographical references and indexes. |
| Formatted Contents Note: | Assessing the marketplace -- Overview of marketing ... Read More |
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| Subject: | Marketing Marketing |
| LDR | 02293cam a2200397 i 4500 | ||
|---|---|---|---|
| 001 | 113347 | ||
| 003 | berklee | ||
| 005 | 20131210115457.0 | ||
| 008 | 121126s2014 nyua 001 0 eng | ||
| 010 | . | ‡a 2012044583 | |
| 040 | . | ‡aDLC ‡beng ‡erda ‡cDLC ‡dYDX ‡dOCLCO ‡dYDXCP ‡dOCLCF ‡dCDX ‡dBKC | |
| 020 | . | ‡a9780078029004 (alk. paper) | |
| 020 | . | ‡a0078029007 (alk. paper) | |
| 029 | 1 | . | ‡aAU@ ‡b000050220029 |
| 035 | . | ‡a(OCoLC)819641587 | |
| 042 | . | ‡apcc | |
| 050 | 0 | 0. | ‡aHF5415 ‡b.G6753 2014 |
| 082 | 0 | 0. | ‡a658.8 ‡223 |
| 049 | . | ‡aBKCA | |
| 100 | 1 | . | ‡aGrewal, Dhruv. |
| 245 | 1 | 0. | ‡aMarketing / ‡cDhruv Grewal, Ph.D., Babson College, Michael Levy, Ph.D., Babson College. |
| 250 | . | ‡aFourth Edition. | |
| 264 | 1. | ‡aNew York : ‡bMcGraw-Hill/Irwin, ‡c2014. | |
| 300 | . | ‡a1 volume (various pagings) : ‡billustrations ; ‡c29 cm | |
| 336 | . | ‡atext ‡2rdacontent | |
| 337 | . | ‡aunmediated ‡2rdamedia | |
| 338 | . | ‡avolume ‡2rdacarrier | |
| 500 | . | ‡aIncludes index. | |
| 505 | 0 | . | ‡aAssessing the marketplace -- Overview of marketing -- Developing marketing strategies and a marketing plan -- Social and mobile marketing -- Marketing ethics -- Analyzing the marketing environment -- Understanding the marketplace -- Consumer behavior -- Business-to-business marketing -- Global marketing -- Targeting the marketplace -- Segmentation, targeting, and positioning -- Marketing research -- Value creation -- Product, branding, and packaging decisions -- Developing new products -- Services: the intangible product -- Value capture -- Pricing concepts for establishing value -- Strategic pricing methods -- Value delivery : designing the channel and supply chain -- Supply chain and channel management -- Retailing and multichannel marketing -- Value communication -- Integrated marketing communications -- Advertising, public relations, and sales promotions -- Personal selling and sales management -- Glossary -- Chapter quiz answer key -- Chapter notes -- Credits -- Name index -- Company index -- Subject index. |
| 504 | . | ‡aIncludes bibliographical references and indexes. | |
| 650 | 0. | ‡0(berklee)15350 ‡aMarketing | |
| 650 | 7. | ‡2fast ‡0(OCoLC)fst01010167 ‡0(berklee)15350 ‡aMarketing | |
| 700 | 1 | . | ‡aLevy, Michael, ‡d1950- |
| 938 | . | ‡aYBP Library Services ‡bYANK ‡n8937249 | |
| 938 | . | ‡aCoutts Information Services ‡bCOUT ‡n22922858 | |
| 994 | . | ‡aC0 ‡bBKC | |
| 901 | . | ‡a113347 ‡b ‡c113347 ‡tbiblio | |