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Spreadable media : creating value and meaning in a ... Read More
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Record details
- ISBN: 9780814743508 (cl : alk. paper)
- ISBN: 0814743501 (cl : alk. paper)
- Physical Description: xv, 351 p. ; 24 cm.
- Publisher: New York ; New York University Press, c2013.
Content descriptions
| Bibliography, etc. Note: | Includes bibliographical references (p. 307-331) ... Read More |
| Formatted Contents Note: | Introduction: Why media spreads -- Where Web 2.0 ... Read More |
| Summary, etc.: | "Spreadable Media" maps fundamental changes taking ... Read More |
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| Subject: | Mass media and culture. Mass media and technology. Mass media > Social aspects. Social media. |