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Music, Markets and Consumption [electronic resource].

O'Reilly, Daragh. (Author). Larsen, Gretchen. (Added Author). Kubacki, Krzysztof. (Added Author).

Electronic resources

Record details

  • ISBN: 9781908999535 (electronic bk.)
  • ISBN: 1908999535 (electronic bk.)
  • Physical Description: 1 online resource (256 pages)
  • Publisher: Oxford : Goodfellow Publishers Ltd, 2013.

Content descriptions

General Note:
Available through EBSCO
Summary, etc.:
A fully international and scholarly analysis integrating the unique popular music sector both within arts marketing and current marketing and consumption theories. It gives a full overview and coverage of music, marketing and cultural policy, and the emerging academic study of the sector.
Source of Description Note:
Description based on print version record.
Subject: Branding (Marketing) > Social aspects.
Rock music > Marketing.
Rock music > Vocational guidance.
Sound recordings > Marketing.
Popular music.
Music trade.
MUSIC / Instruction & Study / Theory
Genre: Electronic books.

Additional Resources