Jab, jab, jab, right hook : how to tell your story in a noisy social world / Gary Vaynerchuk.
- 5 of 6 copies available at Berklee College of Music.
0 current holds with 6 total copies.
|Location||Call Number / Copy Notes||Barcode||Shelving Location||Holdable?||Status||Due Date|
|Main Library||HF5415.1265 .V39 2013||37684001087827||Career Stacks||Copy hold / Volume hold||Available||-|
|Valencia Main Library||HF5415.1265.V39 2013 c. 1||37684001072222||Valencia Reference||Not holdable||Available||-|
|Valencia Main Library||HF5415.1265.V39 2013 c. 2||37684001072223||Valencia Stacks||Copy hold / Volume hold||Available||-|
|Valencia Main Library||HF5415.1265.V39 2013 c. 3||37684001072221||Valencia Stacks||Copy hold / Volume hold||Available||-|
|Valencia Main Library||HF5415.1265.V39 2013 c. 4||37684001090466||Valencia Stacks||Copy hold / Volume hold||Checked out||02/18/2016|
|Valencia Main Library||HF5415.1265.V39 2013 c. 5||37684001090467||Valencia Stacks||Copy hold / Volume hold||Available||-|
- ISBN: 9780062273062 (hbk.)
- ISBN: 006227306X (hbk.)
- Physical Description: xx, 195 pages : illustrations (chiefly color) ; 24 cm
- Edition: First edition.
- Publisher: New York, NY : Harper Business, an imprint of HarperCollinsPublishers, 
Material for MS 615 (Alston).
|Bibliography, etc. Note:||
Includes bibliographical references.
|Formatted Contents Note:||
The setup -- The charateristics of great content and compelling stories -- Storytell on Facebook -- Listen well on Twitter -- Glam it up on Pinterest -- Create art on Instagram -- Get animated on Tumblr -- Opportunities in emerging networks -- Effort -- All companies are media companies.
"When managers and marketers outline their social media strategies, they plan for the 'right hook'--their next sale or campaign that's going to knock out the competition. Even companies committed to jabbing--patiently engaging with customers to build the relationships crucial to successful social media campaigns--want to land the punch that will take down their opponent or their customer's resistance in one blow. Right hooks convert traffic to sales and easily show results. Except when they don't. Thanks to massive change and proliferation in social media platforms, the winning combination of jabs and right hooks is different now. Vaynerchuk shows that while communication is still key, context matters more than ever. It's not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices--content tailor-made for Facebook, Instagram, Pinterest, Twitter, and Tumblr"-- Provided by publisher.
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