Jab, jab, jab, right hook : how to tell your story ... Read More
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Available copies
- 2 of 3 copies available at Berklee College of Music.
Current holds
0 current holds with 3 total copies.
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| Location | Call Number / Copy Notes | Barcode | Shelving Location | Holdable? | Status | Due Date |
|---|---|---|---|---|---|---|
| Valencia Main Library | HF5415.1265.V39 2013 c. 3 | 37684001072221 | Valencia Stacks | Copy hold / Volume hold | Available | - |
| Valencia Main Library | HF5415.1265.V39 2013 c. 4 | 37684001090466 | Valencia Stacks | Not holdable | Lost | 02/18/2016 |
| Valencia Main Library | HF5415.1265.V39 2013 c. 5 | 37684001090467 | Valencia Stacks | Copy hold / Volume hold | Available | - |
Record details
- ISBN: 9780062273062 (hbk.)
- ISBN: 006227306X (hbk.)
- Physical Description: xx, 195 pages : illustrations (chiefly color) ; 24 ... Read More
- Edition: First edition.
- Publisher: New York, NY : Harper Business, an imprint of HarperCollinsPublishers, [2013]
Content descriptions
| General Note: | Faculty reserve. Material for MS 615 (Alston). |
| Bibliography, etc. Note: | Includes bibliographical references. |
| Formatted Contents Note: | The setup -- The charateristics of great content ... Read More |
| Summary, etc.: | "When managers and marketers outline their social ... Read More |
Search for related items by subject
| Subject: | Internet marketing. Marketing > Social aspects. Social media. |
Summary:
"When managers and marketers outline their social media strategies, they plan for the 'right hook'--their next sale or campaign that's going to knock out the competition. Even companies committed to jabbing--patiently engaging with customers to build the relationships crucial to successful social media campaigns--want to land the punch that will take down their opponent or their customer's resistance in one blow. Right hooks convert traffic to sales and easily show results. Except when they don't. Thanks to massive change and proliferation in social media platforms, the winning combination of jabs and right hooks is different now. Vaynerchuk shows that while communication is still key, context matters more than ever. It's not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices--content tailor-made for Facebook, Instagram, Pinterest, Twitter, and Tumblr"--