The cultural history of LEGO / Lars Konzack -- ... Adapting the death star into LEGO: The case of LEGO set #10188 / Mark J.P. Wolf -- Middle-earth and LEGO (Re)creation / Neal Baker -- Myth blocks: how LEGO transmedia configures and remixes mythic structures in the Ninjago and Chima themes / Lory Danday -- Chicks with bricks: building creativity across insdustrial design cultures and gendered construction play / Derek Johnson -- (Un)blocking the transmedial character: digital abstraction as franchise strategy in Traveller's Tales' LEGO games / Jessica Aldred-- Playset nostalgia: LEGO Star Wars: the video game and the transgenerational appeal of the LEGO video game franchise / Robert Buerkle -- Brick by brick: modularity and programmability in MINDSTORMS and gaming / Christopher Hanson -- Building the LEGO classroom / Michael Lachney -- The LEGO system as a tool for thinking, creativity, and changing the world / David Gauntlett -- LEGO: the imperfect art tool / Nathan Sawaya-- LEGO art engages people / Ed Diment and Duncan Titmarsh -- The virtualization of LEGO / Kevin Schut -- Bright bricks, dark play: on the impossibility of studying LEGO / Seth Giddings-- Afterword: D.Y.I. disciplinarity --(Dis)assembling LEGO studies for the academy / Jason Mittell-- Appendix: resource guide for LEGO scholarship .Read More