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Religions as brands [electronic resource] : new perspectives on the marketization of religion and spirituality / edited by Jean-Claude Usunier, Jörg Stolz.

Usunier, Jean-Claude. (Added Author). Stolz, Jörg. (Added Author).

Electronic resources

Record details

  • ISBN: 9781409467564 (electronic bk.)
  • ISBN: 1409467562 (electronic bk.)
  • Physical Description: 1 online resource (xix, 256 p.) ill.
  • Publisher: Farnham : Ashgate, c2014.

Content descriptions

General Note:
Available through EBSCO
Description based on PDF.
Bibliography, etc. Note:
Includes bibliographical references and index.
Formatted Contents Note:
Cover; Contents; List of Figures; List of Tables; Notes on Contributors; Preface; Part I Introduction; 1 Religions as Brands: New Perspectives on the Marketization of Religion and Spirituality; 2 "9591": The Global Commoditization of Religions through GATS, WTO, and Marketing Practices; Part II Marketing and Branding Religion and Spirituality; 3 The International Christian Fellowship (ICF): A Sociological Analysis of Religious Event Management; 4 Branding, Music, and Religion: Standardization and Adaptation in the Experience of the "Hillsong Sound"
5 The Marketing of Spiritual Services and the Role of the Religious Entrepreneur; 6 Non-fortuitous Limits to the Concept of Branding in the Popularizing of "Justly Balanced Islam" in France; 7 Healing by Islam: Adoption of a Prophetic Rite --roqya-- by Salafists in France and Belgium; Part III Religious and Spiritual Consuming; 8 Adding Imaginative Value: Religion, Marketing, and the Commodification of Social Action; 9 Is There Such a Thing as Religious Brand Loyalty?; 10 How Religious Affiliation Grouping Influences Sustainable Consumer Behavior Findings
Part IV Economic Analyses of Religious Phenomena; 11 Sources of Religious Pluralism: Revisiting the Relationship between Pluralism and Participation; 12 Authority and Freedom: Economics and Secularization; 13 The "Business Model" of the Temple of Jerusalem: Jewish Monotheism as a Unique Selling Proposition; Bibliography; Index of Authors; Index of Subjects
Summary, etc.:
During the twentieth century, religion has gone on the market place. Churches and religious groups are forced to 'sell god' in order to be attractive to 'religious consumers'. More and more, religions are seen as 'brands' that have to be recognizable to their members and the general public. This interdisciplinary book treats new developments in three fields that have hitherto evolved rather independently: (1) the commoditization of religion, (2) the link between religion and consumer behaviour, and (3) the economics of religion.
Subject: Religion > Economic aspects.
Branding (Marketing)
Consumption (Economics)
RELIGION / Institutions & Organizations
RELIGION / Leadership
Genre: Electronic books.

Additional Resources