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Religions as brands [electronic resource] : new ... Read More

Usunier, Jean-Claude.(Added Author). Stolz, Jörg.(Added Author).

Electronic resources

Record details

  • ISBN: 9781409467564 (electronic bk.)
  • ISBN: 1409467562 (electronic bk.)
  • Physical Description: 1 online resource (xix, 256 p.) ill.
  • Publisher: Farnham : Ashgate, c2014.

Content descriptions

General Note:
Available through EBSCO
Description based on PDF.
Bibliography, etc. Note:
Includes bibliographical references and index.
Formatted Contents Note:
Cover; Contents; List of Figures; List of Tables; ... Read More
5 The Marketing of Spiritual Services and the Role ... Read More
Part IV Economic Analyses of Religious Phenomena; ... Read More
Summary, etc.:
During the twentieth century, religion has gone on ... Read More
Subject: Religion > Economic aspects.
Branding (Marketing)
Consumption (Economics)
RELIGION / Institutions & Organizations
RELIGION / Leadership
Genre: Electronic books.

Additional Resources