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Writing music for commercials : television, radio, and new media / Michael Zager.

Zager, Michael. (Author).

Available copies

  • 1 of 1 copy available at Berklee College of Music. (Show)
  • 1 of 1 copy available at Valencia Campus. (Show)
  • 1 of 1 copy available at Valencia Main Library.

Current holds

0 current holds with 1 total copy.

Location Call Number / Copy Notes Barcode Shelving Location Holdable? Status Due Date
Valencia Main Library MT67.Z34 2015 37684001090343 Valencia Stacks Copy hold / Volume hold Available -

Record details

  • ISBN: 9780810884106 (pbk. : alk. paper)
  • ISBN: 0810884100 (pbk. : alk. paper)
  • Physical Description: xvi, 312 p. : ill. ; 26 cm.
  • Edition: 3rd. ed.
  • Publisher: Lanham, Md. : Rowman & Littlefield,, 2015.

Content descriptions

General Note:
Includes index.
Formatted Contents Note:
Advertising agency and process structure -- Composing for television and radio commercials versus composing for films -- Musical skills (approaching composition for commercials) -- Analyzing commercials (from a musical viewpoint) -- Underscoring (compositional techniques) -- Arranging and orchestration concepts (including sound effects and sound design) -- Jingle writing -- Composing music for radio commercials -- Corporate videos and infomercials (long-form commercials) -- Theatrical trailer music (motion picture trailer music) -- Video game music -- Internet commercials, website music, and web series (webisodes) -- Sound design and foley effects -- The business of commercials.
Summary, etc.:
From the Publisher: This textbook describes the process of composing, arranging, orchestrating, and producing music for jingles and commercials, and provides a comprehensive overview of the commercial music business. Rewritten and reformatted to increase readability and use in the classroom, this second edition includes new chapters on theatrical trailers, video games, Internet commercials, Web site music, and made-for-the-Internet video.
Subject: Television music > Instruction and study.
Radio music > Instruction and study.
Television advertising.
Radio advertising.

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