Writing music for commercials : television, radio, ... Read More
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Location | Call Number / Copy Notes | Barcode | Shelving Location | Holdable? | Status | Due Date |
---|---|---|---|---|---|---|
Valencia Main Library | MT67.Z34 2015 | 37684001090343 | Valencia Stacks | Copy hold / Volume hold | Available | - |
Record details
- ISBN: 9780810884106 (pbk. : alk. paper)
- ISBN: 0810884100 (pbk. : alk. paper)
- Physical Description: xvi, 312 p. : ill. ; 26 cm.
- Edition: 3rd. ed.
- Publisher: Lanham, Md. : Rowman & Littlefield,, 2015.
Content descriptions
General Note: | Includes index. |
Formatted Contents Note: | Advertising agency and process structure -- ... Read More |
Summary, etc.: | From the Publisher: This textbook describes the ... Read More |
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Subject: | Television music > Instruction and study. Radio music > Instruction and study. Television advertising. Radio advertising. |
Summary:
From the Publisher: This textbook describes the process of composing, arranging, orchestrating, and producing music for jingles and commercials, and provides a comprehensive overview of the commercial music business. Rewritten and reformatted to increase readability and use in the classroom, this second edition includes new chapters on theatrical trailers, video games, Internet commercials, Web site music, and made-for-the-Internet video.