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Writing music for commercials : television, radio, ... Read More

Zager, Michael.(Author).

Available copies

  • 1 of 1 copy available at Berklee College of Music. (Show)
  • 1 of 1 copy available at Valencia Campus. (Show)
  • 1 of 1 copy available at Valencia Main Library.

Current holds

0 current holds with 1 total copy.

Show Only Available Copies
Location Call Number / Copy Notes Barcode Shelving Location Holdable? Status Due Date
Valencia Main Library MT67.Z34 2015 37684001090343 Valencia Stacks Copy hold / Volume hold Available -

Record details

  • ISBN: 9780810884106 (pbk. : alk. paper)
  • ISBN: 0810884100 (pbk. : alk. paper)
  • Physical Description: xvi, 312 p. : ill. ; 26 cm.
  • Edition: 3rd. ed.
  • Publisher: Lanham, Md. : Rowman & Littlefield,, 2015.

Content descriptions

General Note:
Includes index.
Formatted Contents Note:
Advertising agency and process structure -- ... Read More
Summary, etc.:
From the Publisher: This textbook describes the ... Read More
Subject: Television music > Instruction and study.
Radio music > Instruction and study.
Television advertising.
Radio advertising.
Summary: From the Publisher: This textbook describes the process of composing, arranging, orchestrating, and producing music for jingles and commercials, and provides a comprehensive overview of the commercial music business. Rewritten and reformatted to increase readability and use in the classroom, this second edition includes new chapters on theatrical trailers, video games, Internet commercials, Web site music, and made-for-the-Internet video.

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