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Principles of marketing / Philip Kotler, ... Read More

Kotler, Philip.(Author).
Armstrong, Gary (Gary M.)(Added Author).

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Available copies

  • 1 of 1 copy available at Berklee College of Music.

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0 current holds with 1 total copy.

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Location Call Number / Copy Notes Barcode Shelving Location Holdable? Status Due Date
Library Reserve Desk HF5415.K636 2015 37684001088354 Getz Reserve Not holdable Available -

Record details

  • ISBN: 9780133795028 (alk. paper)
  • ISBN: 0133795020 (alk. paper)
  • Physical Description: xxiv, 708 pages ; 29 cm
  • Edition: Sixteenth edition.
  • Publisher: Boston : Pearson, [2015]

Content descriptions

General Note:
Faculty reserve.
Material for MB-325 (Fabrizio).
Bibliography, etc. Note:
Includes bibliographical references and index.
Formatted Contents Note:
Marketing : creating customer value and engagement ... Read More

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Subject: Marketing.

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