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  • 1 of 1 copy available at Berklee College of Music.

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0 current holds with 1 total copy.

Location Call Number / Copy Notes Barcode Shelving Location Holdable? Status Due Date
Stan Getz Library ML3795.W42 M87 2015 37684001096723 Career Stacks Copy hold / Volume hold Available -

Record details

  • ISBN: 9781119049654 (pbk.)
  • ISBN: 1119049652 (pbk.)
  • ISBN: 9781119049463 (ePub)
  • ISBN: 1119049466 (ePub)
  • ISBN: 9781119049449 (ePDF)
  • ISBN: 111904944X (ePDF)
  • Physical Description: 410 pages ; 23 cm
  • Publisher: Hoboken, NJ : John Wiley and Sons, [2015]

Content descriptions

General Note:
Includes index.
Formatted Contents Note:
Part I, Getting started in the music business. Getting on the path to results ; A change is gonna come : changes in the music business ; Getting your music business job options on ; Creating a music business plan -- Part II, Making music and creating your brand. Writing, rehearsing, recording, and performing ; Creating and following a production plan ; Creating your brand ; Getting noticed : your keywords, bio, and call to action ; Securing your music and brand -- Part III, Marketing and promoting for the long haul. Building your website and social media presence ; Planning for content marketing throughout the year ; Combining online and physical marketing ; Planning music, merchandise, and event drops -- Part IV, Maintaining your successful career. Touring and performing ; Securing sponsorships and endorsements ; Considering additional opportunities ; Tracking and analyzing your progress ; Persevering, problem-solving, and retiring -- Part V, Part of tens. Ten habits of successful musicians ; Ten tips on presenting yourself professionally.
Summary, etc.:
"Learn to: navigate the music business to pursue a successful and sustainable career; follow a plan that builds your success, one step at a time; create a brand that stands out to fans and industry professionals; understand music publishing, contracts, copyrights, and licensing"--Cover.
Subject: Music trade > Vocational guidance > United States.
Music trade > Vocational guidance.
United States.

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