Includes index.

Part I, Getting started in the music business. Getting on the path to results ; A change is gonna come : changes in the music business ; Getting your music business job options on ; Creating a music business plan -- Part II, Making music and creating your brand. Writing, rehearsing, recording, and performing ; Creating and following a production plan ; Creating your brand ; Getting noticed : your keywords, bio, and call to action ; Securing your music and brand -- Part III, Marketing and promoting for the long haul. Building your website and social media presence ; Planning for content marketing throughout the year ; Combining online and physical marketing ; Planning music, merchandise, and event drops -- Part IV, Maintaining your successful career. Touring and performing ; Securing sponsorships and endorsements ; Considering additional opportunities ; Tracking and analyzing your progress ; Persevering, problem-solving, and retiring -- Part V, Part of tens. Ten habits of successful musicians ; Ten tips on presenting yourself professionally.

"Learn to: navigate the music business to pursue a successful and sustainable career; follow a plan that builds your success, one step at a time; create a brand that stands out to fans and industry professionals; understand music publishing, contracts, copyrights, and licensing"--Cover.