Introduction. Bobby Owsinski bibliography -
... Bobby's online coaching programs - Bobby's online connections --The life stages of the music industry. Music 05 : the precursor business. New technology drives the business - Music 1.0: the original music business. A look inside the original music business - Music 1.5: the suits take over. The rise of MTV ; The farm teams disband - Music 2.0 : enter the digital age. P2P make its mark ; Piracy takes another form - Music 2.5 : digital music is monetized. Enter the 360 deal - Music 3.0 : the dawn of artist/ fan communication - Music 3.5 : YouTube becomes the new radio. YouTube exposure becomes universal ; Streaming catches on - Music 4.0 : streaming becomes profitable - Music 4.1: the business model changes -- How the music world has changed. Who's in control? - Where did the record stores go? - Why traditional radio is no longer a factor it once was. College radio on the brink - Why television is no longer a factor - The trouble with labels. Where digital music has failed ; It's the music, stupid ; The death of artist development ; The piracy argument dissipates -- The new music industry. The music industry is not dying - The new radio. Internet radio ; The connected car ; Satellite radio ; What is radio's future? - The new television. The effect of YouTube ; YouTube gets challenged ; The broadcast alternatives ; The connected TV - The new players. Management ; The promoter ; The new record label - The new audience ; Enter music 4.1 -- The new masters of the domain. Seth Godin's tribes - Radiohead's grand experiment - The wisdom of Trent - Josh Freese's multitiered humor - Chris Anderson's long tail - Irving Azoff's steel fist - Sanctuary's blueprint - Justin Bieber - the socially made star - Amanda Palmer - the social celebrity - Psy - the viral star - Macklemore and Ryan Lewis - turning the record label paradigm around - Jack & Jack shift the release schedule -- The new marketing : part 1. Your music is your marketing - The new release schedule - Ten music marketing ideas -- The new marketing : part 2. The new importance of the fan - The new artist online strategy. A typical artist website ; The steps to a successful online strategy - Your most important tool - your email list. Mail list services ; Six keys to building your mail list ; Designing your email blast ; Best email practices ; More is less - Another useful online tool - your blog. Other music blogs -- Marketing with social media. The death of MySpace - Marketing with Facebook. Eight rules of Facebook engagement ; Best time of day for Facebook posts ; Understanding the "like" button ; Facebook ads - Marketing with YouTube. Essential YouTube SEO ; The half-life of a viral video ; Making money from YouTube ; Real-time streaming video ; Youtube measurement tools - Marketing with twitter. The secret of the hashtag ; The best time to tweet ; Twitter tools - Google +. Hangouts -- Social media management . Measuring your social media exposure. Social media measurement tools ; Advanced social media analytical tools - What is a brand? The three pillars of a brand ; Five easy steps to creating your brand ; A quick look at sponsorship - Other avenues for social media - Don't depend on your social network. There's more to social networking than Facebook - Ten, low-cost, high-tech promotion ideas - But you still must hit the streets - Ten low-cost, low tech promotion ideas -- Making money in today's music world. Hit the road, Jack - Merch is your friend. Price is right ; The secret to Merch table ; Credit card transactions made easy - The many ways to ask for the sale - Crowdfunding. The four tiers of a crowdfunding campaign ; The five rules of crowdfunding ; The concept of 'fuelers' -- The new distribution. Digital, vinyl, or bright, shiny disc? ; Digital streaming ; Digital downloads ; CD - the bright and shiny disc ; The round piece of plastic known as the vinyl record ; Could the cassette make a return? - Collectibles - Digital music distribution. Paid downloads ; Streaming is the new download ; The digital storage locker (cloud music) - Music aggregators - License or distribution? - Games - hip or hype? - The new brick and mortar -- The new publishing paradigm. The three basic types of publishing income - The different sources of publishing royalties - Publishing and the Indie artist. Getting your songs placed in movies and television ; Music supervisors: the new A&R? - The problem with digital accounting - Why use a publisher? -- When music is your product. Streaming royalty basics - The different types of streams. Noninteractive streams ; Interactive streams - Making sense of streaming income. A million isn't what is used to be ; The sound recording royalty ; The middleman factor ; The performance royalty ; The streaming mechanical royalty - How royalty rates are set - Streaming royalty examples. 1 million Spotify streams examples ; 1 million Pandora free-tier streams example - The reality of the situation -- Monetizing video views. Monetizing YouTube. How YouTube videos are monetized ; View variables ; YouTube and the labels ; Content ID - A Youtube success story - Facebook video. Facebook video pros and cons. Other video platforms -- The music 4.1 rules for survival. Developing your audience - Establishing your tribe. The leader ; Growing your tribe ; Marketing to your tribe - Sustaining your career. The "1,000 true fans" theory -- Living in music 4.1. Making a living is the new success. There's no such thing as a demo - Major label deconstruction. The sad case of EMI ; WMG changes hands ; The major label of the future - When you need a label - Getting along in music 4.1 -- Appendix 1. Online tools -- Appendix 2. Glossary -- Index. Read More
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