Brand New : the Shape of Brands to Come / Wally Olins.
- 1 of 1 copy available at Berklee College of Music.
0 current holds with 1 total copy.
|Location||Call Number / Copy Notes||Barcode||Shelving Location||Holdable?||Status||Due Date|
|Valencia Main Library||HF5415.1255 .O53 2014||37684001091163||Valencia Stacks||Copy hold / Volume hold||Available||-|
- ISBN: 050029139X
- ISBN: 9780500291399
- Physical Description: 200 p. : ill. ; 24 cm
- Publisher: New York : Thames & Hudson, 
|Bibliography, etc. Note:||
Includes bibliographical references (p. 192-195) and index.
|Formatted Contents Note:||
The new authenticity -- Corporate confusion -- Dealing with the new zeitgeist -- What does the corporation stand for? -- Big brand takes over (or doesn't) -- New brands from everywhere -- National prosperity and nation branding -- Branding the place.
" ... Looks at every aspect of the world of branding. With his customary flair and no-nonsense prose, he analyzes the problems facing today's organizations, criticizes corporate missteps, praises those companies who seem to be building and sustaining brands efficiently in our brave new world, and predicts the future of branding. No one interested in marketing, business, or contemporary culture will want to be without this book."--Jacket.
Text in English.
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