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Available copies

  • 1 of 1 copy available at Berklee College of Music.

Current holds

0 current holds with 1 total copy.

Location Call Number / Copy Notes Barcode Shelving Location Holdable? Status Due Date
Valencia Main Library HF5415.1255 .O53 2014 37684001091163 Valencia Stacks Copy hold / Volume hold Available -

Record details

  • ISBN: 050029139X
  • ISBN: 9780500291399
  • Physical Description: 200 p. : ill. ; 24 cm
  • Publisher: New York : Thames & Hudson, [2014]

Content descriptions

Bibliography, etc. Note:
Includes bibliographical references (p. 192-195) and index.
Formatted Contents Note:
The new authenticity -- Corporate confusion -- Dealing with the new zeitgeist -- What does the corporation stand for? -- Big brand takes over (or doesn't) -- New brands from everywhere -- National prosperity and nation branding -- Branding the place.
Summary, etc.:
" ... Looks at every aspect of the world of branding. With his customary flair and no-nonsense prose, he analyzes the problems facing today's organizations, criticizes corporate missteps, praises those companies who seem to be building and sustaining brands efficiently in our brave new world, and predicts the future of branding. No one interested in marketing, business, or contemporary culture will want to be without this book."--Jacket.
Language Note:
Text in English.
Subject: Branding (Marketing)
Corporate image.

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