Brand New : the Shape of Brands to Come / Wally ... Read More
Book
Add to basket
Permalink
Disable Highlighting
Available copies
- 1 of 1 copy available at Berklee College of Music.
Current holds
0 current holds with 1 total copy.
Show Only Available Copies
| Location | Call Number / Copy Notes | Barcode | Shelving Location | Holdable? | Status | Due Date |
|---|---|---|---|---|---|---|
| Valencia Main Library | HF5415.1255 .O53 2014 | 37684001091163 | Valencia Stacks | Copy hold / Volume hold | Available | - |
Record details
- ISBN: 050029139X
- ISBN: 9780500291399
- Physical Description: 200 p. : ill. ; 24 cm
- Publisher: New York : Thames & Hudson, [2014]
Content descriptions
| Bibliography, etc. Note: | Includes bibliographical references (p. 192-195) ... Read More |
| Formatted Contents Note: | The new authenticity -- Corporate confusion -- ... Read More |
| Summary, etc.: | " ... Looks at every aspect of the world of ... Read More |
| Language Note: | Text in English. |
Search for related items by subject
| Subject: | Branding (Marketing) Corporate image. |
|
Text in English. Includes bibliographical references (p. 192-195) and index. " ... Looks at every aspect of the world of branding. With his customary flair and no-nonsense prose, he analyzes the problems facing today's organizations, criticizes corporate missteps, praises those companies who seem to be building and sustaining brands efficiently in our brave new world, and predicts the future of branding. No one interested in marketing, business, or contemporary culture will want to be without this book."--Jacket. |