Brand New : the Shape of Brands to Come / Wally ... Read More
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- 1 of 1 copy available at Berklee College of Music.
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0 current holds with 1 total copy.
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| Location | Call Number / Copy Notes | Barcode | Shelving Location | Holdable? | Status | Due Date |
|---|---|---|---|---|---|---|
| Valencia Main Library | HF5415.1255 .O53 2014 | 37684001091163 | Valencia Stacks | Copy hold / Volume hold | Available | - |
Record details
- ISBN: 050029139X
- ISBN: 9780500291399
- Physical Description: 200 p. : ill. ; 24 cm
- Publisher: New York : Thames & Hudson, [2014]
Content descriptions
| Bibliography, etc. Note: | Includes bibliographical references (p. 192-195) ... Read More |
| Formatted Contents Note: | The new authenticity -- Corporate confusion -- ... Read More |
| Summary, etc.: | " ... Looks at every aspect of the world of ... Read More |
| Language Note: | Text in English. |
Search for related items by subject
| Subject: | Branding (Marketing) Corporate image. |
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| 100 | 1 | . | ‡aOlins, Wally, ‡d1930-2014 |
| 245 | 1 | 0. | ‡aBrand New : ‡bthe Shape of Brands to Come / ‡cWally Olins. |
| 260 | 1. | ‡aNew York : ‡bThames & Hudson, ‡c[2014] | |
| 300 | . | ‡a200 p. : ‡bill. ; ‡c24 cm | |
| 546 | . | ‡aText in English. | |
| 504 | . | ‡aIncludes bibliographical references (p. 192-195) and index. | |
| 505 | 0 | . | ‡aThe new authenticity -- Corporate confusion -- Dealing with the new zeitgeist -- What does the corporation stand for? -- Big brand takes over (or doesn't) -- New brands from everywhere -- National prosperity and nation branding -- Branding the place. |
| 520 | . | ‡a" ... Looks at every aspect of the world of branding. With his customary flair and no-nonsense prose, he analyzes the problems facing today's organizations, criticizes corporate missteps, praises those companies who seem to be building and sustaining brands efficiently in our brave new world, and predicts the future of branding. No one interested in marketing, business, or contemporary culture will want to be without this book."--Jacket. | |
| 650 | 0. | ‡aBranding (Marketing) | |
| 650 | 0. | ‡aCorporate image. | |
| 994 | . | ‡aC0 ‡bBKC | |
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