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Good is the new cool : market like you give a damn / Afdhel Aziz & Bobby Jones.

Aziz, Afdhel. (Author). Jones, Bobby. (Added Author).

Available copies

  • 1 of 1 copy available at Berklee College of Music.

Current holds

0 current holds with 1 total copy.

Location Call Number / Copy Notes Barcode Shelving Location Holdable? Status Due Date
Valencia Main Library HF5415.1255 .A95 2016 37684001091164 Valencia Stacks Copy hold / Volume hold Available -

Record details

  • ISBN: 9781682450468
  • ISBN: 1682450465
  • Physical Description: ix, 292 p. : ill. ; 22 cm
  • Edition: 1st. Regan Arts hardcover ed.
  • Publisher: New York : Regan Arts, 2016.

Content descriptions

Bibliography, etc. Note:
Includes bibliographical references (p. 287).
Formatted Contents Note:
Part I. Good is the new cool: How good became the new cool ; The new model of marketing -- part II. The seven principles of how to market like you give a damn: Know your purpose ; Find your allies ; Think citizens, not consumers ; Lead with the cool, but bake in the good ; Don't advertise, solve problems ; People are the new media ; Back up the promise with the proof -- part III. How to get started today: Dream it, do it, share it! ; Final thought : think transformational, not transactional ; Resources and other links.
Subject: Branding (Marketing) > Social aspects.
Branding (Marketing) > Moral and ethical aspects.

Additional Resources