Good is the new cool : market like you give a damn / Afdhel Aziz & Bobby Jones.
- 1 of 1 copy available at Berklee College of Music.
0 current holds with 1 total copy.
|Location||Call Number / Copy Notes||Barcode||Shelving Location||Holdable?||Status||Due Date|
|Valencia Main Library||HF5415.1255 .A95 2016||37684001091164||Valencia Stacks||Copy hold / Volume hold||Available||-|
- ISBN: 9781682450468
- ISBN: 1682450465
- Physical Description: ix, 292 p. : ill. ; 22 cm
- Edition: 1st. Regan Arts hardcover ed.
- Publisher: New York : Regan Arts, 2016.
|Bibliography, etc. Note:||
Includes bibliographical references (p. 287).
|Formatted Contents Note:||
Part I. Good is the new cool: How good became the new cool ; The new model of marketing -- part II. The seven principles of how to market like you give a damn: Know your purpose ; Find your allies ; Think citizens, not consumers ; Lead with the cool, but bake in the good ; Don't advertise, solve problems ; People are the new media ; Back up the promise with the proof -- part III. How to get started today: Dream it, do it, share it! ; Final thought : think transformational, not transactional ; Resources and other links.
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|Subject:||Branding (Marketing) > Social aspects.
Branding (Marketing) > Moral and ethical aspects.