Good is the new cool : market like you give a damn ... Read More
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- 1 of 1 copy available at Berklee College of Music.
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| Location | Call Number / Copy Notes | Barcode | Shelving Location | Holdable? | Status | Due Date |
|---|---|---|---|---|---|---|
| Valencia Main Library | HF5415.1255 .A95 2016 | 37684001091164 | Valencia Stacks | Copy hold / Volume hold | Available | - |
Record details
- ISBN: 9781682450468
- ISBN: 1682450465
- Physical Description: ix, 292 p. : ill. ; 22 cm
- Edition: 1st. Regan Arts hardcover ed.
- Publisher: New York : Regan Arts, 2016.
Content descriptions
| Bibliography, etc. Note: | Includes bibliographical references (p. 287). |
| Formatted Contents Note: | Part I. Good is the new cool: How good became the ... Read More |
Search for related items by subject
| Subject: | Branding (Marketing) > Social aspects. Branding (Marketing) > Moral and ethical aspects. |
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| 100 | 1 | . | ‡aAziz, Afdhel. |
| 245 | 1 | 0. | ‡aGood is the new cool : ‡bmarket like you give a damn / ‡cAfdhel Aziz & Bobby Jones. |
| 250 | . | ‡a1st. Regan Arts hardcover ed. | |
| 264 | 1. | ‡aNew York : ‡bRegan Arts, ‡c2016. | |
| 300 | . | ‡aix, 292 p. : ‡bill. ; ‡c22 cm | |
| 504 | . | ‡aIncludes bibliographical references (p. 287). | |
| 505 | 0 | . | ‡aPart I. Good is the new cool: How good became the new cool ; The new model of marketing -- part II. The seven principles of how to market like you give a damn: Know your purpose ; Find your allies ; Think citizens, not consumers ; Lead with the cool, but bake in the good ; Don't advertise, solve problems ; People are the new media ; Back up the promise with the proof -- part III. How to get started today: Dream it, do it, share it! ; Final thought : think transformational, not transactional ; Resources and other links. |
| 650 | 0. | ‡aBranding (Marketing) ‡xSocial aspects. | |
| 650 | 0. | ‡aBranding (Marketing) ‡xMoral and ethical aspects. | |
| 700 | 1 | . | ‡aJones, Bobby. |
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| 938 | . | ‡aBaker and Taylor ‡bBTCP ‡nBK0018546669 | |
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