Disciplined entrepreneurship : 24 steps to a ... Read More
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- 1 of 1 copy available at Berklee College of Music.
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| Location | Call Number / Copy Notes | Barcode | Shelving Location | Holdable? | Status | Due Date |
|---|---|---|---|---|---|---|
| Stan Getz Library | HD62.5.A95 D57 2013 | 37684001097667 | Career Collection | Copy hold / Volume hold | Available | - |
Record details
- ISBN: 9781118692288
- ISBN: 1118692284
- Physical Description: xvi, 272 pages : illustrations (chiefly color) ; ... Read More
- Publisher: Hoboken, New Jersey : Wiley, [2013]
Content descriptions
| Bibliography, etc. Note: | Includes bibliographical references and index. |
| Formatted Contents Note: | Six themes of the 24 steps. Getting started ; ... Read More |
| Summary, etc.: | Disciplined Entrepreneurship offers a ... Read More |
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| Subject: | New business enterprises > Management. Entrepreneurship. |
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| 037 | . | ‡bJohn Wiley & Sons Inc, Order Processing Dept 432 Elizabeth Ave, Somerset, NJ, USA, 08875, (732)4694400 ‡nSAN 200-2272 | |
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| 100 | 1 | . | ‡aAulet, Bill, ‡d1958- ‡4aut |
| 245 | 1 | 0. | ‡aDisciplined entrepreneurship : ‡b24 steps to a successful startup / ‡cBill Aulet ; illustrated by Marius Ursache. |
| 246 | 3 | 1. | ‡a24 steps to a successful startup |
| 264 | 1. | ‡aHoboken, New Jersey : ‡bWiley, ‡c[2013] | |
| 300 | . | ‡axvi, 272 pages : ‡billustrations (chiefly color) ; ‡c21 cm | |
| 336 | . | ‡atext ‡btxt ‡2rdacontent | |
| 337 | . | ‡aunmediated ‡bn ‡2rdamedia | |
| 338 | . | ‡avolume ‡bnc ‡2rdacarrier | |
| 504 | . | ‡aIncludes bibliographical references and index. | |
| 505 | 0 | . | ‡aSix themes of the 24 steps. Getting started ; Market segmentation ; Select a Beachhead Market ; Build an end user profile ; Calculate the total addressable market (TAM) size for the beachhead market ; Profile the persona for the beachhead market ; Full life cycle use case ; High-level product specification ; Quantify the value proposition ; Identify your next 10 customers ; Define your core ; Chart your competitive position ; Determine the customer's decision-making unit (DMU) ; Map the process to acquire a paying customer ; Calculate the total addressable market size for follow-on markets ; Design a business model ; Set your pricing framework ; Calculate the lifetime value (LTV) of an acquired customer ; Map the sales process to acquire a customer ; Calculate the cost of customer acquisition (COCA) ; Identify key assumptions ; Define the minimum viable business product (MVBP) ; Show that "the dogs will eat the dog food" ; Develop a product plan -- Postlude : A business is more than 24 steps. |
| 520 | . | ‡aDisciplined Entrepreneurship offers a comprehensive, integrated, and proven step-by-step approach to creating innovative, highly successful products. | |
| 650 | 0. | ‡aNew business enterprises ‡xManagement. | |
| 650 | 0. | ‡aEntrepreneurship. | |
| 700 | 1 | . | ‡aUrsache, Marius. ‡4ill |
| 776 | 0 | 8. | ‡iOnline version: ‡aAulet, Bill, 1958- ‡tInnovation driven entrepreneurship. ‡dHoboken, New Jersey : John Wiley & Sons, Inc., [2013] ‡z9781118720882 |
| 994 | . | ‡aC0 ‡bBKC | |
| 905 | . | ‡ukheider | |
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