The zen of social media marketing : an easier way to build credibility, generate buzz, and increase revenue / Shama Hyder Kabani.
- 1 of 1 copy available at Berklee College of Music.
0 current holds with 1 total copy.
|Location||Call Number / Copy Notes||Barcode||Shelving Location||Holdable?||Status||Due Date|
|Main Library||HF5415.1265.H93 Z46 2012||37684001097668||Career Stacks||Copy hold / Volume hold||Available||-|
- ISBN: 9781936661633
- ISBN: 1936661632
- Physical Description: xvi, 239 pages : illustrations ; 23 cm
- Edition: [2nd ed.].
- Publisher: Dallas, TX : Benbella Books ; ©2012.
"All new content on Google+, Facebook advertising, SEO, and more!"--Cover.
|Formatted Contents Note:||
Acknowledgments -- Foreword / Chris Brogan -- Online marketing basics -- Websites and blogging -- Search Engine Optimization (SEO): the art and science of driving traffic to your website -- Social media marketing: what you need to know before you start -- Facebook: with 750 million users and growing, this giant can't be ignored -- Twitter: the grand bazaar of social networking sites -- LinkedIn: the place where professionals go -- Google+: the fastest growing social networking site -- Social advertising: Groupon, LivingSocial, and Facebook ads-oh my! -- Video: the most powerful social medium -- Creating a social media policy for your organization -- Final word on social media: tools for attracting even more business -- Burning questions and answers: taking questions and dishing out answers and advice -- Social media marketing case studies: highlighting real-world best practices -- Index -- About the author.
Book Description: ALL NEW content on Google+, Facebook advertising, SEO, and more! Social media is a crucial tool for success in business today. People are already talking about your business using social media, whether you're using it or not. By becoming part of the conversation, you can start connecting directly to your customers, as well as finding new ones, easily and inexpensively spreading the word about your products or services. But social media marketing isn't like traditional marketing-and treating it that way only leads to frustration. Let Shama Hyder Kabani, social media expert and president of web marketing firm The Marketing Zen Group, teach you the "zen" of social media marketing: how to access all the benefits of social media marketing without the stress! With a foreword by New York Times bestselling author Chris Brogan, The Zen of Social Media Marketing outlines the most popular social media tools, from Facebook to Twitter to LinkedIn, and teaches you how to use them, step by step. Kabani provides proven strategies for success from the businesses she works with every day, along with shortcuts and tips to help you make the most of your time and energy. This 2012 edition includes the latest Facebook, Twitter, and LinkedIn updates, along with new information on Google+, social media advertising, and more.
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