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The gamification revolution : how leaders leverage game mechanics to crush the competition / Gabe Zichermann and Joselin Linder.

Available copies

  • 1 of 1 copy available at Berklee College of Music.

Current holds

0 current holds with 1 total copy.

Location Call Number / Copy Notes Barcode Shelving Location Holdable? Status Due Date
Main Library HF5414.Z53 G36 2013 37684001097671 Career Stacks Copy hold / Volume hold Available -

Record details

  • ISBN: 9780071808316 (alk. paper)
  • ISBN: 0071808310 (alk. paper)
  • Physical Description: xviii, 235 pages : illustrations ; 23 cm
  • Publisher: New York : McGraw-Hill, [2013].

Content descriptions

General Note:
Includes index.
Formatted Contents Note:
Acknowledgements -- Introduction -- Gamification as winning strategy -- The revolution will be gamified : how gamification has changed the world, and will again -- Video (games) killed the car : gamification as a winning corporate strategy -- The gamification of strategy -- Engaging your team & driving results -- Title TK -- Igniting employee innovation -- Reimagining recruitment, training & development -- Propelling personnel to health and wellness -- Connecting, engaging and leveraging your customer base -- Cutting through the consumer noise -- Sustaining long term customer engagement -- Innovating with customers : crowdsourcing and behavior change -- In conclusion.
Subject: Social media > Marketing.
Internet games > Psychological aspects.
Gamification.
Customer loyalty.

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