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The gamification revolution : how leaders leverage ... Read More
Record details
- ISBN: 9780071808316 (alk. paper)
- ISBN: 0071808310 (alk. paper)
- Physical Description: xviii, 235 pages : illustrations ; 23 cm
- Publisher: New York : McGraw-Hill, [2013].
Content descriptions
General Note: | Includes index. |
Formatted Contents Note: | Acknowledgements -- Introduction -- Gamification ... Read More |
Search for related items by subject
Subject: | Social media > Marketing. Internet games > Psychological aspects. Gamification. Customer loyalty. |