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The four : the hidden DNA of Amazon, Apple, Facebook, and Google / Scott Galloway.

Galloway, Scott, (author.).

Available copies

  • 1 of 1 copy available at Berklee College of Music.

Current holds

0 current holds with 1 total copy.

Location Call Number / Copy Notes Barcode Shelving Location Holdable? Status Due Date
Main Library T14.5.G35 2017 37684001100003 Leisure Reading Stacks Copy hold / Volume hold Available -

Record details

  • ISBN: 0735213658
  • ISBN: 9780735213654
  • Physical Description: viii, 310 pages : illustrations ; 24 cm
  • Publisher: New York, New York : Portfolio/Penguin, [2017]

Content descriptions

Bibliography, etc. Note:
Includes bibliographical references (pages 275-301) and index.
Summary, etc.:
Publisher Annotation: Amazon, Apple, Google, and Facebook are four of the most influential entities on the planet. Just about everyone knows how they got there. Just about everyone is wrong. For all that's been written about The Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway. Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand The Four. 288pp., 125K
Subject: Amazon.com (Firm)
Apple Computer, Inc.
Google.
Facebook (Electronic resource)
Consumer behavior.

Additional Resources