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How to make it in the new music business : practical tips on building a loyal following and making a living as a musician / Ari Herstand.

Herstand, Ari, (author.).

Electronic resources

Record details

  • ISBN: 9781631491511 :
  • ISBN: 1631491512 :
  • Physical Description: 1 online resource (xviii, 457 pages) illustrations
  • Edition: First edition.
  • Publisher: New York : Liveright Publishing Corporation, 2017.

Content descriptions

General Note:
Available through Axis 360
Bibliography, etc. Note:
Includes bibliographical references and index.
Formatted Contents Note:
Why music? -- The new industry -- Recording -- The release -- Building a fanbase one fan at a time -- Playing live -- Booking and promotion -- Touring -- How to make real money playing colleges -- Sponsorships and investments -- How to master the Internet -- The new Asking Economy : the difference between asking and begging -- How to get all the royalties you never knew existed (and other business things you need to know) -- How to get music placed in film and television -- Bump everyone else off the cover -- Outro.
Summary, etc.:
"In the last decade, no industry has been through as much upheaval and turmoil as the music industry. If you're looking for quick fame and instant success, you're in the wrong field. It's now a democratic, "DIY" business, and any guide to success in these new waters must be told by someone who's already survived them. Giving today's aspiring musicians the practical tools they need to build and maintain a lifelong career, How to Make It in the New Music Business becomes not only a brilliantly compiled tutorial on how to accomplish specific tasks--routing a tour, negotiating contracts, getting paid for Spotify and Pandora plays, or even licensing music to commercials, film, and television--but also a manifesto that encourages musicians to pave their own path. Written in clear, easy-to-follow chapters, Ari Herstand's necessary and definitive handbook promises to redefine what it means to "make it" in the brave new world of professional music,"--WW Norton.
Source of Description Note:
Description based on print version record.
Subject: Music > Vocational guidance > United States.
Music trade > Vocational guidance > United States.

Additional Resources