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Managing your band : artist management : the ultimate responsibility / Stephen Marcone and David Philp.

Marcone, Stephen. (Author). Philp, David. (Author).

Available copies

  • 2 of 2 copies available at Berklee College of Music.

Current holds

0 current holds with 2 total copies.

Location Call Number / Copy Notes Barcode Shelving Location Holdable? Status Due Date
Main Library ML3790 .M351 2017 37684001100570 Library Stacks Copy hold / Volume hold Available -
Valencia Main Library ML3790 .M351 2017 37684001091759 Valencia Stacks Copy hold / Volume hold Available -

Record details

  • ISBN: 9780965125079
  • ISBN: 0965125076
  • Physical Description: xxvii, 275 pages : color illustrations ; 28 cm
  • Edition: Sixth edition.
  • Publisher: [Wayne, NJ] : HiMarks Publishing Co., 2017.

Content descriptions

Bibliography, etc. Note:
Includes bibliographical references and index.
Formatted Contents Note:
Machine generated contents note: Chapter One Personal Management -- Do I Need a Manager? -- What Is It? -- Choosing a Manager -- Choosing the A-Team -- The Daily Routine -- The Contract -- Career Plan -- Project Management -- So What's the Secret? -- Summary -- Projects -- Chapter Two Care and Feeding of the Creative -- Browns "Confusional Model of Creativity" -- The Creative Process -- Creative Traits -- The Creative Product -- The Life of the Artist -- Guiding the Creative Talent -- Summary -- Projects -- Chapter Three The Contract -- Summary -- Projects -- Chapter Four Legal Aspects -- Selecting a Name -- Trademark and Servicemark -- Completing a Search -- Registering for a Federal Trademark or Servicemark -- Who Owns the Rights to the Name -- Domain Names -- Starting Your Own Business -- Band Agreements -- Legal Battles -- Summary -- Projects -- Chapter Five Business Managers and Other Intermediaries -- You Can't Do It All by Yourself -- Financing a Project -- Funding Proposal -- Other Intermediaries -- Summary -- Projects -- Chapter Six Marketing Your Band -- The Marketplace -- The Image -- Branding & Endorsements -- Social Media Marketing -- How Can LinkedIn Help Me in da Music Biz? -- Summary -- Projects -- Chapter Seven Collecting and Using Data -- Summary -- Projects -- Chapter Eight Touring -- The History -- Tour Objectives -- Preparing for the Tour -- Summary -- Projects -- Chapter Nine Merchandising & Sponsorship -- The Difference -- Merchandising -- Sponsorship -- Summary -- Projects -- Chapter Ten The Modern Entertainment Company -- Yesterday and Today -- Advances -- Types of Record Companies -- The Structure -- New Model (The Modern Entertainment Company) -- Summary -- Projects -- Chapter Eleven The Modern Recording Contract -- Summary -- Projects -- Chapter Twelve So How Do I Make Some Money? -- Summary -- Projects -- Appendix A MusicBiz101 & More Podcasts -- The List -- Appendix B Two Stories (Examples for end of Chapter Five). A Tale of Two Indie Artists and the Lure of France ; A Tale of Two Parents, Their Daughter, and a Team of Three Who Wanted $300,000 -- Appendix C Magical Mystery Tour. Failures from the Beatles' Self-Managed Era and Lessons for Today's DIY Musicians -- Abstract -- Introduction -- The Brian Epstein Years -- Their Magical Mystery Tour -- Lessons for Today's Managers and DIY Musicians.
Summary, etc.:
The business of being a musician has evolved into the entertainment business encompassing music creation, concerts, licensing, festival organizing, merchandising, fashion, and branding. Consequently, the management of musicians is complicated and important. There are as many artists trying to make it today as ever before. However, the industry has tightened up significantly, and many artists are either forced to make it on their own or realize that if their music isn't radio friendly, they could possibly make (keep) more money if they establish themselves as a business entity. This edition of Managing Your Band is for two audiences: the personal manager, who has taken on the task of shepherding an artist from an unknown to stardom, and the DIY artist, who is aware of the need for having a team to succeed but is not in a financial position to hire the pros. The budding personal manager should find this edition useful as well. The subject of marketing using social media is thoroughly discussed, including useful tools for maximizing success. The examples of modern recording contracts include 360-deal computation as well as standard clauses. Record companies are no longer just record companies. The Big Three have become modern entertainment companies, with departments that cater to the needs of multi-rights deals. This guide takes a look at all of the functions that the many industry intermediaries perform, illustrating how today's artists can function as their own entertainment companies.
Subject: Music trade > United States.
Popular music > Economic aspects > United States.
Popular music > Vocational guidance > United States.

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