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Event planning and management : principles, ... Read More

Available copies

  • 2 of 2 copies available at Berklee College of Music.

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0 current holds with 2 total copies.

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Location Call Number / Copy Notes Barcode Shelving Location Holdable? Status Due Date
Stan Getz Library GT3405 .D69 2018 37684001100750 Career Collection Copy hold / Volume hold Available -
Valencia Main Library GT3405 .D69 2018 37684001091940 Valencia Stacks Copy hold / Volume hold Available -

Record details

  • ISBN: 0749483318
  • ISBN: 9780749483319
  • ISBN: 9780749483326
  • ISBN: 0749483326
  • Physical Description: xvi, 345 pages : illustrations (black and white) ; ... Read More
  • Edition: Second edition.
  • Publisher: London, UK ; Kogan Page, 2018.

Content descriptions

General Note:
First published in Great Britain and the United States in 2015 by Kogan Page Limited. Second edition ... Read More
Bibliography, etc. Note:
Includes bibliographical references and index.
Formatted Contents Note:
1. Introduction to events 2. Putting event ... Read More
Summary, etc.:
Fully revised, the second edition of Event ... Read More
Subject: Special events > Management.
Special events > Planning.
Special events > Marketing.
Includes bibliographical references and index.
First published in Great Britain and the United States in 2015 by Kogan Page Limited. Second edition published in 2018.
Fully revised, the second edition of Event Planning and Management expands on managing events on the day, and explores the PR and experiential marketing boom for live brand experiences. Including updated real-world case studies from around the globe, it also features an invaluable toolkit of templates, planning checklists and budget sheets. Accompanied by a host of downloadable resources, this book is the ideal end to end resource for both event planning modules and certifications, plus busy marketing and PR professionals facing the new wave of live brand and customer experiences."

Additional Resources