What great brands do : the seven brand-building ... Read More
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- 1 of 1 copy available at Berklee College of Music.
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0 current holds with 1 total copy.
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Location | Call Number / Copy Notes | Barcode | Shelving Location | Holdable? | Status | Due Date |
---|---|---|---|---|---|---|
Valencia Main Library | HF5415.1255 .Y64 2014 | 37684001092231 | Valencia Stacks | Copy hold / Volume hold | Available | - |
Record details
- ISBN: 9781118611258
- ISBN: 111861125X
- Physical Description: vii, 262 pages : illustrations ; 24 cm
- Edition: First edition.
- Publisher: San Francisco : Jossey-Bass, A Wiley Brand, [2014]
Content descriptions
Bibliography, etc. Note: | Includes bibliographical references and index. |
Formatted Contents Note: | Great brands start inside -- Great brands avoid ... Read More |
Summary, etc.: | It's tempting to believe that brands like Apple, ... Read More |
Search for related items by subject
Subject: | Branding (Marketing) Brand name products. |
Includes bibliographical references and index. It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single visionary leader. However, these companies all adopted specific approaches and principles that transformed their ordinary brands into industry leaders. In other words, great brands can be built--and Denise Lee Yohn knows exactly how to do it. Delivering a fresh perspective, Yohn's What Great Brands Do teaches an innovative brand-as-business strategy that enhances brand identity while boosting profit margins, improving company culture, and creating stronger stakeholder relationships. Drawing from twenty-five years of consulting work with such top brands as Frito-Lay, Sony, Nautica, and Burger King, Yohn explains key principles of her brand-as-business strategy. |