What great brands do : the seven brand-building ... Read More
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Available copies
- 1 of 1 copy available at Berklee College of Music.
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0 current holds with 1 total copy.
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| Location | Call Number / Copy Notes | Barcode | Shelving Location | Holdable? | Status | Due Date |
|---|---|---|---|---|---|---|
| Valencia Main Library | HF5415.1255 .Y64 2014 | 37684001092231 | Valencia Stacks | Copy hold / Volume hold | Available | - |
Record details
- ISBN: 9781118611258
- ISBN: 111861125X
- Physical Description: vii, 262 pages : illustrations ; 24 cm
- Edition: First edition.
- Publisher: San Francisco : Jossey-Bass, A Wiley Brand, [2014]
Content descriptions
| Bibliography, etc. Note: | Includes bibliographical references and index. |
| Formatted Contents Note: | Great brands start inside -- Great brands avoid ... Read More |
| Summary, etc.: | It's tempting to believe that brands like Apple, ... Read More |
Search for related items by subject
| Subject: | Branding (Marketing) Brand name products. |
Summary:
It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single visionary leader. However, these companies all adopted specific approaches and principles that transformed their ordinary brands into industry leaders. In other words, great brands can be built--and Denise Lee Yohn knows exactly how to do it. Delivering a fresh perspective, Yohn's What Great Brands Do teaches an innovative brand-as-business strategy that enhances brand identity while boosting profit margins, improving company culture, and creating stronger stakeholder relationships. Drawing from twenty-five years of consulting work with such top brands as Frito-Lay, Sony, Nautica, and Burger King, Yohn explains key principles of her brand-as-business strategy.