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Brands that rock / Roger Blackwell, Tina Stephan.

Blackwell, Roger D. (Author). Stephan, Kristina. (Added Author).

Electronic resources

Available copies

  • 2 of 2 copies available at Berklee College of Music.

Current holds

0 current holds with 2 total copies.

Location Call Number / Copy Notes Barcode Shelving Location Holdable? Status Due Date
Main Library ML3790 .B6 2004 37684000925469 Library Stacks Copy hold / Volume hold Available -
Valencia Main Library ML3790 .B6 2004 37684001068014 Valencia Stacks Copy hold / Volume hold Available -

Record details

  • ISBN: 0471455172 (cloth)
  • Physical Description: xi, 240 p. ; 24 cm.
  • Publisher: Hoboken, N.J. : John Wiley & Sons, c2004.

Content descriptions

General Note:
Includes bibliographical references and index.
Formatted Contents Note:
From band loyalty to brand loyalty -- Creating culturally relevant brands -- Elton John : music man, marketing man, architect of a brand -- KISS : keep it simple, stupid -- The Rolling Stones : branding strategies beyond satisfaction -- Aerosmith : reinventing a rock and roll brand -- Madonna and Neil Diamond : the relevance of sex in branding -- Lessons from the legends of rock and roll.
Subject: Music trade
Musicians > Marketing.
Popular music > Economic aspects.

Additional Resources