This business of music marketing & promotion / Tad Lathrop ; contributions by Jim Pettigrew, Jr.
- 2 of 2 copies available at Berklee College of Music.
0 current holds with 2 total copies.
|Location||Call Number / Copy Notes||Barcode||Shelving Location||Holdable?||Status||Due Date|
|Main Library||ML3790 .L37 M88 2003||37684000926293||Career Stacks||Copy hold / Volume hold||Available||-|
|Valencia Main Library||ML3790.L37 M88 2003||37684001067851||Valencia Stacks||Copy hold / Volume hold||Available||-|
- ISBN: 0823077292
- ISBN: 082307711X
- Physical Description: xii, 308 p. : ill. ; 24 cm.
- Edition: Rev. & updated ed.
- Publisher: New York : Billboard Books, 2003.
|Formatted Contents Note:||
1: Selling music in the new entertainment marketplace -- 2: Charting the corporate hitmaking process -- 3: Previewing the total marketing program -- 4: Defining the basic product and its audience -- 5: Packaging the product -- 6: Pricing, payouts, and profits -- 7: Distributing through stores and their suppliers -- 8: Direct marketing and non-store sales methods -- 9: Distributing over the Internet -- 10: Promoting the product: publicity -- 11: Promoting the product: online techniques -- 12: Promoting the product: radio, video, and television -- 13: Promoting the product: sales incentives, live shows, and other methods -- 14: Working the live performance market -- 15: Expanding the marketing program -- 16: Generating revenue from writing and publishing -- 17: Marketing and promoting music in foreign countries -- 18: Monitoring and managing the marketing program -- 19: Twenty profile-building ideas to use right now -- 20: Talking shop: interviews.
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|Subject:||Music trade > Vocational guidance
Popular music > Writing and publishing
Sound recordings > Marketing.