This business of music marketing & promotion / Tad ... Read More
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- 1 of 1 copy available at Berklee College of Music.
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| Location | Call Number / Copy Notes | Barcode | Shelving Location | Holdable? | Status | Due Date |
|---|---|---|---|---|---|---|
| Valencia Main Library | ML3790.L37 M88 2003 | 37684001067851 | Valencia Stacks | Copy hold / Volume hold | Available | - |
Record details
- ISBN: 0823077292
- ISBN: 082307711X
- Physical Description: xii, 308 p. : ill. ; 24 cm.
- Edition: Rev. & updated ed.
- Publisher: New York : Billboard Books, 2003.
Content descriptions
| General Note: | Includes index. |
| Formatted Contents Note: | 1: Selling music in the new entertainment ... Read More |
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| Subject: | Music trade > Vocational guidance Popular music > Writing and publishing Sound recordings > Marketing. |
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| 245 | 1 | 0. | ‡aThis business of music marketing & promotion / ‡cTad Lathrop ; contributions by Jim Pettigrew, Jr. |
| 246 | 3 | 0. | ‡aThis business of music marketing and promotion |
| 246 | 3 | 0. | ‡aMusic marketing & promotion |
| 246 | 3 | . | ‡aMusic marketing and promotion |
| 250 | . | ‡aRev. & updated ed. | |
| 260 | . | ‡aNew York : ‡bBillboard Books, ‡c2003. | |
| 300 | . | ‡axii, 308 p. : ‡bill. ; ‡c24 cm. | |
| 500 | . | ‡aIncludes index. | |
| 505 | 0 | . | ‡a1: Selling music in the new entertainment marketplace -- 2: Charting the corporate hitmaking process -- 3: Previewing the total marketing program -- 4: Defining the basic product and its audience -- 5: Packaging the product -- 6: Pricing, payouts, and profits -- 7: Distributing through stores and their suppliers -- 8: Direct marketing and non-store sales methods -- 9: Distributing over the Internet -- 10: Promoting the product: publicity -- 11: Promoting the product: online techniques -- 12: Promoting the product: radio, video, and television -- 13: Promoting the product: sales incentives, live shows, and other methods -- 14: Working the live performance market -- 15: Expanding the marketing program -- 16: Generating revenue from writing and publishing -- 17: Marketing and promoting music in foreign countries -- 18: Monitoring and managing the marketing program -- 19: Twenty profile-building ideas to use right now -- 20: Talking shop: interviews. |
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